If you have ever had a conversation about Search Engine Optimization (SEO), then I’m willing to bet money that you have heard the phrase, “Content is king”. As cliché as it may sound, it’s 100% true. A website is only as good as its content. Website content falls under multiple categories including the elements you can see (such as the copy text and imagery) as well as the elements you don’t see (such as the code and meta data). When it comes to writing content for a business, there are many best practices to follow depending on the many different types of content. Today, we will provide some insight on best practices for Blog Post writing.
What is Content Writing?
Content writing is defined as creating content for online marketing purposes. It can refer to all different types of content such as articles, product content, newsletters, press releases and more. In 2020, 92% of marketers polled said that blogging was the main type of content they produced making it the number one type of content produced for marketing. Blog articles are a great way to expand upon the products and services a business provides. They can help drive more traffic to a website as well as nurture leads through the sales funnel.
Answer a Question
One of the most important functions of a blog article is to answer a question. When researching a blog topic, it’s good practice to think of who the audience is and what types of questions they might ask about products or services provided. Think of how the user might perform an internet search and what they might type into the search query. In the case of this article, a user could perform a search for “What are the best practices for writing blog content?”. As long as the content in the article answers the question, it is more likely to appear in search results. The question can also be very similar to the title of the blog. This will help entice the user to click on the search result for their query.
Choose a Keyword Focus
When writing content for a blog, it is important to choose keywords related to the overall topic and utilize them throughout the article. As this article is about content writing, it should be noted that the keyword phrase “content writing” is used throughout. Secondary keywords that are related to the focus keyword should be used as well. This article uses the phrase “blog article” throughout and could potentially rank on search engines for queries such as “How do you write a blog article?”.
Link to Outside Sources and Inside Content
All blog articles should contain links to outside sources. Linking to a reputable source can help provide relevancy to the information contained within the article. It can also help to build relationships with the site owners of the website you link to and could earn you a backlink if they notice traffic coming from your website. It is also important to link to internal content on your own website. Content marketing is all about SEO and should link internally to the main SEO services page. Internal linking lets search engines know that “hey, this is important content” and should be included in the search index.
We have just provided you with some of the basic best practices for content writing but there are more to consider when engaging in a content marketing strategy. We love talking strategy with our clients. If you want to learn more about best practices for content writing give us a shout at 713-309-6380 or shoot us a message.