Houston is the 6th largest metropolitan district for HVAC companies, a highly competitive market.
The client was spending a 10% marketing budget without seeing an increase in revenue or a customer growth rate.After hearing about Brand Ranch Media’s expertise in building service companies into industry leaders, they gave us a call and set up a marketing strategy meeting.
A Houston-based A/C company wanted to increase revenue growth by 30% in a calendar year by expanding its customer base of both residential and commercial A/C customers.
That is when they were referred to Brand Ranch Media.
Together we developed a omnichannel marketing plan that has increased with revenue growth by $2M, up 50% from the previous year, with a customer base growth of over 60%.
It takes a thorough analysis to create an omnichannel marketing strategy, so our HVAC Client handed the full reins to BRM – giving us access to their sales software and CRM database.
Together, we analyzed specific data points to gain a clear understanding of where their current business is coming from and discover how to capitalize on the client’s current successes.
We were able to ideate, create, plan and implement a marketing plan and strategy along with managing their marketing budget.
A strategic paid search strategy was implemented on Google and Microsoft to target both residential and commercial customers for air conditioning repair, maintenance, and placement.
The goal of the SEM campaigns was to reach consumers who were currently actively looking for clients’ services.
The target audience demographics were determined by utilizing CRM data with targeted zip codes in mind.
Brand Ranch Media created all creative assets in-house for brand and message cohesiveness
Landing Pages were created, and Conversion Rate Optimization was performed on all Ad landing pages to maximize conversion rates among paid users.