- local a/c
- grew $2M+
- in 1 year
Houston is the 6th largest metropolitan district for HVAC companies, a highly competitive market.
The client was spending a 10% marketing budget without seeing an increase in revenue or a customer growth rate.
After hearing about Brand Ranch Media’s expertise in building service companies into industry leaders, they gave us a call and set up a marketing strategy meeting."This was the highest revenue growth we have achieved in our 23+ years of business"
A Houston-based A/C company wanted to increase revenue growth by 30% in a calendar year by expanding its customer base of both residential and commercial A/C customers.
That is when they were referred to Brand Ranch Media.
Together we developed a omnichannel marketing plan that has increased with revenue growth by $2M, up 50% from the previous year, with a customer base growth of over 60%.
It takes a thorough analysis to create an omnichannel marketing strategy, so our HVAC Client handed the full reins to BRM – giving us access to their sales software and CRM database.
Together, we analyzed specific data points to gain a clear understanding of where their current business is coming from and discover how to capitalize on the client’s current successes.
We were able to ideate, create, plan and implement a marketing plan and strategy along with managing their marketing budget.
A strategic paid search strategy was implemented on Google and Microsoft to target both residential and commercial customers for air conditioning repair, maintenance, and placement.
The goal of the SEM campaigns was to reach consumers who were currently actively looking for clients’ services.
The target audience demographics were determined by utilizing CRM data with targeted zip codes in mind.
Video Ads and Display Ads were created and targeted to specific users based on specific demographics and zip codes, in addition to their online behaviors.
Optimizations were made to the website, Google My Business, and YouTube channel to capitalize on organic search results within target area.
In addition, Brand Ranch Media created bi-weekly content for the website which focused on a targeted list of keywords.
First-party customer data was collected, scrubbed, and transformed into marketing lists.
The marketing lists were created to target individuals for specific services related to their specific needs including preventative maintenance, equipment, and indoor air quality.
Social media channels were utilized to engage online followers with the brand and creative content was created in order to increase user engagement.
Streaming television was used to target online households within our target geography, based on CRM data.
Several audiences were built based on home age and purchase intent based on online search and shopping behavior.
Traditional cable television was used to air commercials on the highest rated networks in the top zip codes within the service area.
Detailed targeting tactics were utilized such as home age, purchase intent, and shopping behaviors.
A top-rated radio news station was utilized to reach the highest income clients with a high concentration of listeners in clients target zip codes.
Brand Ranch Media created all creative assets in-house for brand and message cohesiveness
Landing Pages were created, and Conversion Rate Optimization was performed on all Ad landing pages to maximize conversion rates among paid users.
Audio and Video Assets such as commercials and pre-rolls were written, created, and produced in-house to use on radio, television, social media and other various digital marketing outlets.
All assets created followed a unified look and feel, creating a local feel and strong brand recall.
Graphic Design assets were created to follow a unified look and feel and distributed amongst various platforms throughout the campaign to match client initiatives.