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# Brand Ranch Media: Cultivating Ideas. Building Brands.

## Sitemaps
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## Posts
- [The Future of SEO in 2026](https://brandranchmedia.com/the-future-of-seo-in-2026/): For years, people have claimed SEO is on its way out. In 2026, the reality is the opposite. SEO isn’t disappearing, it’s transforming. The tactics have evolved, the measurements have expanded, but the foundation remains the same. It’s clear that SEO isn’t going anywhere.
- [Digital Marketing in 2025: SEO Trends & Insights for Success](https://brandranchmedia.com/digital-marketing-seo-trends-2025/): Now that 2025 is well underway, we’re already seeing shifts in digital marketing that businesses need to pay attention to. With new SEO trends, evolving customer behaviors, and increased competition online, businesses need to stay proactive in their approach. 
- [Elevating Your Brand’s Integrity](https://brandranchmedia.com/elevating-your-brands-integrity/): A brand's integrity serves as a strong foundation for a successful marketing strategy. It's not just about flashy logos or catchy slogans. It represents the core values, trustworthiness, and consistency that define your brand. In this blog post, we will explore the importance of being aware of your brand’s integrity and its significant role in your marketing efforts.
- [Halfway There: Utilizing Mid-Year Insights to Achieve Your Business Goals](https://brandranchmedia.com/halfway-there-utilizing-mid-year-insights-to-achieve-your-business-goals/): Take a moment to review your initial business goals set at the beginning of the year and identify any key performance indicators and metrics used to measure your progress. Now, compare that information to your current performance. Are you halfway to your goal? Do you notice any changes or drastic drops in performance? What about seasonal variations?
- [4 Essential Marketing Strategies for Home Services](https://brandranchmedia.com/marketing-strategies-for-home-services/): It's becoming increasingly important for home service businesses to adapt their marketing strategies in today’s rapidly evolving digital landscape. While it is true that word-of-mouth advertising can be successful for those in this industry, relying on that as the only method to attract new customers might not produce optimal results. In this blog post, we will explore four essential marketing strategies that home service businesses can utilize alongside traditional advertising to help boost brand visibility and drive growth.
- [Top 5 Insights on the Future of Google Ads](https://brandranchmedia.com/insights-on-the-future-of-google-ads/): The advertising world has been buzzing ever since the Google Marketing Live event showcased how Google plans to use AI to improve its marketing platform for businesses of all sizes. The event is broadcast every year to a worldwide audience of marketing professionals who are eager to hear about the future of Google Ads and Search. This year’s topics focused on AI, future improvements to Performance Max campaigns, and how to multiply the success of your Google advertising moving forward. It’s been almost one month since the 10th annual event was held and we’ve prepared our top 5 insights on the future of search marketing and what it means for SMBs and advertisers.
- [7 Reasons Why Brands Should Use Traditional Media](https://brandranchmedia.com/should-brands-use-traditional-media/): Advertisers are consistently trying to decide where to spend ad dollars between traditional media and digital media campaigns. Despite the growing influence of digital media over the past 5 years, traditional media via TV and radio still holds significant value for Houston brands. Here are seven influential reasons why brands should continue to use traditional media for effective marketing and advertising.
- [Best Houston Advertising Agency](https://brandranchmedia.com/best-houston-advertising-agency/): Are you looking for the best Houston advertising agency to take your brand to the next level? We’ve got you covered! In this article, we’ll discuss what advertising agencies are, what they do, and how to choose the best one for your business.
- [New Guide: How to Choose a Marketing Agency in 2023](https://brandranchmedia.com/choose-a-marketing-agency/): With various marketing agency options, especially in Houston, it can be overwhelming to select whom to work with.
- [5 Steps To Set Marketing Goals That Maximize Growth](https://brandranchmedia.com/marketing-goals-that-maximize-growth/): With over 20 years of experience, our marketing consultants at Brand Ranch Media have led brands to scale into industry leaders using this 5-step approach. In light of the new year, we are sharing our secret with businesses looking to set new marketing goals.
- [Are 2023 Consumer Privacy Laws Crippling Your Lead Generation?](https://brandranchmedia.com/are-2023-consumer-privacy-laws-crippling-your-lead-generation/): After the news of Sephora getting hit with a $1.2M fine from the Attorney General for violation of California’s consumer privacy laws, businesses and consumers alike are becoming more conscious of consumer data privacy laws. In the United States, there is a lack of federal consumer privacy laws which has left consumers’ information at the mercy of the WWW (wild, wild, West) – the internet. Texas is not yet implementing new consumer privacy laws meaning the new consumer data privacy laws will not directly affect your privacy policy.
- [Marketing During a Recession](https://brandranchmedia.com/marketing-during-a-recession-2/): Businesses and consumers have been eyeing several slumping economic indicators throughout 2022. Navigating persistently growing inflation, higher interest rates, and a declining stock market has been difficult for many. As marketers, we are faced with inquisitions from business owners who are seeking advice on how they should approach marketing during a recession, especially when the volume of leads decreases and/or revenue decreases. In this situation, we investigate many different factors which help us determine and address the most likely causes of these decreases. Internal factors, such as an ineffective marketing message, are typically simple to resolve. External factors, such as a looming recession, can be a bit tricky.
- [How to Transition to GA4 in Google Analytics](https://brandranchmedia.com/how-to-transition-to-ga4-2/): If you’re not quite sure how to transition to GA4 in Google Analytics, this article is for you! Back in March 2022, Google announced that on July 1, 2023 it will sunset the Universal Analytics (UA) property and all new website analytical data will collect in the Google Analytics 4 (GA4) analytics property only. This means that businesses and marketing teams currently using UA need to devise a transition plan to help ease into GA4. Since UA data will eventually cease to exist within Analytics, waiting until the last minute to make the switch is not an option. In our previous article about GA4, we provided a little insight into the newest analytics property so we’ll keep our recap within this read brief.
- [Traditional Marketing for Home Services](https://brandranchmedia.com/traditional-marketing-for-home-services/): With over 6.6 million people in the Houston market, and homes that sprawl across 665 square miles, reaching and influencing the large diverse population at scale is what good traditional marketing is all about. Don’t let the market size daunt you… with a little strategy and planning you can cost effectively build a successful brand name and grow your customer list.
- [Best Practices for Home Services SEO](https://brandranchmedia.com/best-practices-for-home-services-seo/): Competition for home services SEO is extremely high. There are many home services companies in large-urban marketplaces – some locally owned and some nationally. Regardless of the number of markets a business serves or where their owners are located, if a home services company doesn’t have a solid local SEO strategy, they are guaranteed to lose potential leads. It’s important for home services company owners to understand the basic components of a quality SEO strategy when choosing to work with an SEO agency as opposed to hiring an in-house SEO manager.
- [Paid Social Media for Home Services](https://brandranchmedia.com/paid-social-media-for-home-services/): In our last blog, we discussed how digital marketing campaigns can benefit a home services business. As we continue to deep dive into advertising strategies for home services, let’s look at another piece of the digital marketing pie, paid social media.  Advertising has thrived on social media platforms such as Facebook and YouTube. If your business does not already utilize social media, you should strongly consider doing so. There is a lot of planning that involved in running successful paid social media campaigns. Today, we are going to break it down for you and answer some questions such as “why it is important”, “how to get started”, and “what are some common mistakes”.
- [Best Home Services SEM and PPC Strategies](https://brandranchmedia.com/best-home-services-sem-and-ppc-strategies/): After providing an overview of home services marketing tactics in our last article, it’s time to dig a little deeper and talk some specifics regarding some of the best home services SEM and PPC strategies. One of the most cost-effective marketing strategies for a home services business are digital marketing campaigns. Digital campaigns allow you to reach a highly specific targeted audience at a cost point that it much less expensive than traditional marketing channels such as radio, TV, and print. In addition, it’s much easier to track the overall success and performance of digital marketing campaigns versus its traditional counterparts. Digital marketing encompasses a broad range of different marketing channels. Today, we want to hyperfocus on search engines and how a home services business can utilize search engine marketing (SEM) to reach its target customers with highly focused messaging that will convert at a high rate, low-cost ratio.
- [Home Services Marketing in Houston](https://brandranchmedia.com/home-services-marketing-in-houston/): There are many different advertising platforms and strategies one can use for home services marketing.  Brand Ranch Media has proven that a balanced advertising plan can lead to great success in the home services industry. It is important to utilize both traditional and modern marketing methods. We use omni-channel strategies to provide consumers with a seamless experience across multiple channels. Staying consistent across channels will take customers through a high-quality experience. You may be reading this article because you want to generate outbound and inbound leads for your home services business. Let’s take a bird’s eye view at some of the different ways to advertise for home services companies.
- [Top Digital Marketing Agency in Houston](https://brandranchmedia.com/digital-marketing-agency-in-houston/): Digital Marketing can be extremely overwhelming. It’s a lot to keep track of! Ads are not just something you can “turn on.” Digital Marketing is multi-faceted and complex. The Digital Marketing space is ever-changing and with constant growth comes new platforms, best practices, and an insane number of trends. If all this seems like a lot, you’ve come to the right place. Brand Ranch Media is here to help you understand the ins and outs of digital marketing and how it specifically ties into your industry. Whether it’s awareness, revenue, or loyalty you are after, we take a strategic approach to getting you there.
- [Does Website Speed Affect SEO?](https://brandranchmedia.com/does-website-speed-affect-seo/): If you’re a business owner, chief marketing officer, website designer or developer, or have a general interest in learning more about how website speed affects SEO – this article is for you! It’s crucial to understand how website speed plays a role in SEO. Without a firm understanding of the ways in which different website elements affect site speed, stakeholders are at risk of inadvertently causing more headaches down the road with decreased site performance and costly adjustments.
- [Best Practices for Social Media Posts](https://brandranchmedia.com/best-practices-for-social-media-posts/): Spring is in the air! It’s the season of new beginnings, and maybe a good time to renew some of your marketing efforts! Do you have a strong social media presence? If not, keep reading. And even if you do, the information below could help you with some decisions about supplementing your paid social media efforts with regular, intentional, organic social media posts to bring your customers even closer to your brand.
- [Buying Your Brand Keyword: 4 Scenarios to Consider](https://brandranchmedia.com/buying-your-brand-keyword/): Are you thinking about buying your brand keyword for a search ad campaign? If you (or the digital marketing agency that manages your ads) is bidding on your brand keyword, you might want to consider if this is a good strategy for your business. What are the benefits of this strategy and are there any potential drawbacks? What is the reasoning as to why you think you should buy your brand keyword? Ok, wait. We’ll help you out! Just keep reading and we will guide you through 4 scenarios when buying your brand keyword might make sense. We will also point out things you should consider before moving forward with this strategy.
- [How to Rebrand for Growth in 2022: Rebranding Checklist](https://brandranchmedia.com/rebranding-for-growth-in-2022/): Could your company benefit from a rebrand? Our team at Brand Ranch Media would like to briefly look at why a rebrand may benefit your company, discuss a few differences in rebranding strategy and approach, as well as share a high-level checklist for some things most companies commonly need to address as they go through the rebranding process.
- [2022 Marketing Goals and Resolutions](https://brandranchmedia.com/2022-marketing-goals-and-resolutions/): Happy New Year, folks! For many, a new year is a time for new beginnings and a chance to start things off on the right foot. A “resolution” is a firm decision to do or not to do something. Last year, we shared a few marketing goals and resolutions to practice in 2021. In today’s discussion, we will outline some new marketing initiatives that every company should definitely do in 2022.
- [Thankful, Grateful, Blessed at Brand Ranch Media](https://brandranchmedia.com/thankful-grateful-blessed-at-brand-ranch-media/): Tis the season to give thanks and reflect upon the reasons we should be grateful.  There are 3 signs on the wall in one of our offices and they read “So very Thankful”, “Unbelievably Blessed”, “Forever Grateful”.  It is not really all that hard to maintain a grateful heart when we indeed have a lot to be thankful for.  Here at Brand Ranch Media, our blessings are plenty and we wish to express a sincere thanks for all that we are grateful for this holiday season.
- [Improve Campaign Performance with Conversion Rate Optimization](https://brandranchmedia.com/improve-campaign-performance-with-conversion-rate-optimization/): Conversion rate optimization (CRO) can be defined as the practice of increasing the percentage of people who perform specific actions on a website, or those who “convert”, based on the goals of your campaign. A conversion can be a purchase, phone call, or form fill among others. An increased conversion rate can yield a greater return on your marketing investment but how does one go about running a successful conversion rate optimization plan?
- [Human to Human: How to Personalize Your Marketing](https://brandranchmedia.com/how-to-personalize-your-marketing/): Consumers are getting personal!  And they want businesses to treat them like people, too. Personalizing your marketing strategies will go a long way in connecting your business to your customer. We are social animals and need to feel connected to each other. According to Salesforce data, an average of 84% of consumers say being treated like a person is key to winning their business.  And over 95% say that they will stay loyal to a company that they trust. Relationships are key to winning and maintaining customers, especially in this day and time where a lot of marketing is done by machines or artificial intelligence.  By using the tools available to us today, you can tailor your marketing to reach consumers on a more personal level by leveraging information that is uniquely relevant to them.  It’s important to make a strong first impression and follow through with personalized notifications and messaging to make the entire interaction with your ad a personal experience for the consumer.  Salesforce suggests there are some important questions you need to ask when preparing your marketing campaign to make sure it focuses on the person you are trying to reach.
- [Marketing Trends in 2022](https://brandranchmedia.com/marketing-trends-2022/): It’s that time of year again. The final three months of the year are marked with back-to-back-to-back holiday celebrations and most companies already have their holiday marketing plans set. Business owners and marketing professionals alike start setting up marketing initiatives and budgets for the new year. At the end of 2020, we made a few prophetic insights into marketing trends to expect during their 2021 campaigns. Now, we shuffle and flip our tarot cards of advertising and read into the marketing trends to look for in 2022.
- [Targeting Your Audience with Streaming Radio Ads](https://brandranchmedia.com/targeting-your-audience-with-streaming-radio-ads/): A growing trend in advertising is to tap into the thousands of people listening to online radio streams with Streaming Radio ads.  Almost every traditional radio station now offers listeners an online “stream” option of their broadcast via computer or mobile device. Traditional radio advertising does not offer the audience targeting options available through streaming radio ad platforms.  Most streaming listeners opt for the ad-support models, meaning they can stream for free – this is where we come in! Statistics show that online listeners stay tuned to the same station for longer periods of time, which means you have a captive audience, so your ad will not only be listened to, but it will be heard!
- [Top 5 Ways to Collect First-Party Data](https://brandranchmedia.com/top-5-ways-to-collect-first-party-data/): Collecting first-party data to help drive marketing campaigns has become the hot topic over the past year. Businesses have long relied upon third-party marketing data to hone in on their targeted audience and that practice has left some scrambling to find other ways to reach a more captivated buyer. As search engines have slowly blocked websites and advertising platforms from collecting third-party data on consumers, marketers are having to devise new ways to reach targeted audiences more likely to purchase the products they sell. There are many ways to build a first-party marketing list. In this article, we will discuss our top 5 ways to collect first-party data.
- [Video Advertising: Targeting the Streaming Audience with Scalable Results](https://brandranchmedia.com/video-advertising-targeting-the-streaming-audience-with-scalable-results/): There are so many different streaming platforms available these days!  They are like the online versions of traditional radio and television, and almost everything is “on demand.” With all the customizable programming, users create a more personal experience where they can watch and listen to what they want, when they want.  As a result, the streaming platforms can collect valuable data about watching and listening behaviors of their users, which can be leveraged to reach target audiences using video advertising.
- [B2B Marketing – How to Successfully Market to Millennials](https://brandranchmedia.com/b2b-marketing-how-to-successfully-market-to-millennials/): B2B (business-to-business) marketing is not a new concept. Businesses have been advertising their products to other businesses heavily since the ad boom of the 1920s. In the 1870s, farmers made up over half of the population in the US and Montgomery Ward’s Mail-Order Catalog allowed those with limited access to dry goods and clothing the opportunity to have these products shipped to remote areas via the railroads. Talk about snail-mail! In our current society, organizations have become reliant upon each other to provide products and services needed to complete tasks and ultimately grow. The generation that comprises the modern-day “millennial” has become more and more important to the operation and success of organizations.
- [How to Make Streaming Radio Ads Work for Your Business](https://brandranchmedia.com/how-to-make-streaming-radio-ads-work-for-your-business/): Music streaming has gained extreme popularity, listenership and has evolved into a massive industry with billions of dollars going into this market each year.  Music (or audio) streaming has become an essential part of everyday life for many of us and the COVID-19 pandemic has helped boost this industry with many staying home regularly listening to music and podcasts.  Audio streaming is convenient, has a vast array of music and podcast options, millions of on-demand songs, and ways to discover new choices and genres – all from your mobile device.  The key reason for music streaming market growth is driven by the expansion of mobile, specifically mobile advertising spending, use of mobile apps, and increased subscription services (such as Spotify, Pandora, and Apple Music to name a few).  Even video platforms such as YouTube are also very popular for music fans.  According to Business Wire, the global music streaming market is estimated to grow at a CAGR (Compound Annual Growth Rate) of 7.4% from 2020 to 2027, to reach $46.9 billion in 2027!  There’s absolutely no doubt this media is exploding, but how can streaming radio ads help you grow your business?
- [Google Delays 3rd Party Cookie Phase Out](https://brandranchmedia.com/google-delays-3rd-party-cookie-phase-out/): Advertisers can breathe a little easier as Google recently announced that they are going to delay the elimination of 3rd party tracking cookies on its Chrome browser until late 2023. If this topic sounds familiar, you might have read our previous article where we discussed how 3rd party cookie elimination would affect digital marketing strategies. In it, we suggested some alternative ways that advertisers could track online user behavior once 3rd party cookie tracking got the ax. Cookie tracking is a practice utilized in most online ad platforms. By placing a “cookie” on a user’s web browser, advertisers can better understand that person’s online behavior and can therefore show them more relevant ads.
- [The Best LinkedIn Ads for Business-to-Business (B2B)](https://brandranchmedia.com/best-linkedin-ads-for-b2b/): LinkedIn Ads have become synonymous with B2B marketing over the years due to the vast and ever-expanding targeting options that are available to digital marketers.
- [3rd Party Call Tracking & Marketing ROI](https://brandranchmedia.com/3rd-party-call-tracking-marketing-roi/): If you’re struggling to understand which of your marketing efforts are really converting into leads, appointments, clients, and sales, you’re not alone. Maybe it’s time for the help of a 3rd party call tracking platform?  There is an entire industry built around helping businesses attribute prospect activity back to marketing efforts to get a better ROI.  Digital ad platforms and dashboards can help inform you how your campaigns are performing based on virtual signals. Analytics tools can help you understand how users are functioning within your website and their activity on-page. But measuring the real-world impact of your marketing efforts could be simplified and more accurate with the help of a 3rd party call tracking platform.
- [OTT: Expand Your Reach Now](https://brandranchmedia.com/increasing-your-reach-with-ott/): OTT, which is short for Over-The-Top, is a rapidly growing streaming television experience via the internet that has seen consistent growth over the years. OTT viewing is changing the way in which we consume television and, more importantly, how we purchase television advertising.
- [2021 Digital Marketing Predictions: Update](https://brandranchmedia.com/2021-digital-marketing-predictions-update/): In early December of 2020 we made some bold (but calculated) predictions for future marketing trends as well as set forth some marketing goals and resolutions that advertisers should focus on in 2021. With all the challenges that 2020 brought to the marketplace, businesses were forced to adapt to the changes in order to stay afloat. Consumer behavior also shifted and marketing strategies that once worked had to be adjusted to cater to the evolving customer.
- [New Search Engine: What is Neeva?](https://brandranchmedia.com/what-is-neeva/): Are you tired of ads that seem to follow you around whenever you go online? If you’re a habitual online shopper then you may sometimes feel like the ads are stalking you! A team of former Google executives agree and are in the process of developing Neeva (neeva.com), a new search engine that is completely ad free. Instead, Neeva plans to offer use of its search engine for a monthly subscription similar to streaming video platforms such as Netflix. Curious as to how a search engine without ads would function, we requested early access to beta test Neeva and were given the opportunity to get a sneak peak of the platform. We especially wanted to see how it would show organic results on search engine results pages (SERPs)
- [What Happened to Facebook Analytics?](https://brandranchmedia.com/what-happened-to-facebook-analytics/): This week, Facebook sent out an email regarding a retirement announcement of one of its measurement products: Facebook Analytics. As of June 30, 2021, you will no longer be able to access Facebook Analytics so if you are a small or medium-sized business (SMB) that manages your own Facebook page and ad account, you might find the following information helpful. If you are new to Facebook advertising and page management, you will want to avoid using Facebook Analytics all together. Marketers and Advertisers that utilize this tool should also read on!
- [How to Prepare Your Facebook Ads for iOS14](https://brandranchmedia.com/how-to-prepare-your-facebook-ads-for-ios14/): We are approaching the end of Q1 2021 and as advertisers anxiously await the full release of security and privacy updates for iOS14, we are closer to understanding how Apple’s plan to block user tracking for online apps is going to affect Facebook Ad’s ability to track performance metrics, especially pertaining to conversions. While we don’t know the exact date when Apple will release the update, there are a few action items to address within the Facebook Ads platform to prepare for in the meantime. So, let’s dive on in!
- [Best Practices for Content Writing](https://brandranchmedia.com/best-practices-for-content-writing/): What is Content Writing?
- [Display is NOT Dead](https://brandranchmedia.com/display-is-not-dead-2/): When talking with business owners and managers about Display advertising, there is often a disconnect or lack of understanding of current day digital display campaigns, their capabilities, and how they are best utilized. Many folks generally think that display ads are simply banner ads placed on news websites and sold directly from that news outlet such as the local NBC or ABC affiliates. By nature, these are definitely display ads, however, with this type of business structure, a business is charged a fixed price per 1000 ad impressions, the ad targeting is limited, and your audience is limited to those that browse the affiliate’s news website. These types of display campaigns underperform with regard to bringing in value to the ad purchaser, and as a result, we often come face-to-face with those that think display advertising simply does not work. However, display is NOT dead and in fact is far from it!
- [Display is NOT Dead](https://brandranchmedia.com/display-is-not-dead/): When talking with business owners and managers about Display advertising, there is often a disconnect or lack of understanding of current day digital display campaigns, their capabilities, and how they are best utilized. Many folks generally think that display ads are simply banner ads placed on news websites and sold directly from that news outlet such as the local NBC or ABC affiliates. By nature, these are definitely display ads, however, with this type of business structure, a business is charged a fixed price per 1000 ad impressions, the ad targeting is limited, and your audience is limited to those that browse the affiliate’s news website. These types of display campaigns underperform with regard to bringing in value to the ad purchaser, and as a result, we often come face-to-face with those that think display advertising simply does not work. However, display is NOT dead and in fact is far from it!
- [How to Advertise on Hulu](https://brandranchmedia.com/how-to-advertise-on-hulu/): Hulu is the 3rd largest streaming platform behind Netflix and Amazon. Hulu has hundreds of TV shows to choose from in its library including major network and primetime programming. One of its unique features is providing new episodes of currently aired shows 24 hours after their original air date. It also boasts a subscription for college students for just $2 per month making it the most cost-effective streaming option by far. These lower tier subscriptions are ad-supported. In the past, Hulu viewers were shown repeat ads multiple times per viewing session due to the limited number of advertisers that were able to access Hulu ads. In an effort to provide its users with the best viewing experience, Hulu recently announced the beta launch of its self-service ads manager. Advertisers will be able to create an ad account and place their own ads on the streaming giant. Buying advertising for streaming media definitely got a little easier…and cheaper.
- [Best Advertising Jingles of All Time – Brand Ranch Media Picks](https://brandranchmedia.com/best-advertising-jingles-of-all-time/): If you have ever turned on a radio or TV you’ve heard advertising jingles…  and NO… it wasn’t because you slipped back in time to the 1950s!
- [2021 Marketing Goals and Resolutions](https://brandranchmedia.com/2021-marketing-goals-and-resolutions/): Stick a fork in 2020. It’s not only done - it’s overcooked. As we gear up to ring in the new year, marketers are reflecting on the past year, what worked, and changes to make moving forward. In our last article we discussed marketing trends that we expect to see in 2021. For today’s topic, we will set forth some marketing goals and resolutions that every advertiser should strive towards next year.
- [Marketing Trends in 2021](https://brandranchmedia.com/marketing-trends-in-2021/): It’s December 2020 – finally! We are less than a month away before we wave goodbye to this rollercoaster year. While we “deck the halls” and “keep our spirits bright,” we eagerly await 2021 and hope for somewhat of a return to normalcy in the new year. Digital Marketing Agencies, as a whole, actually fared well in the uncertain economy. The Facebook Ad Boycott in June had little effect on Facebook’s bottom line. Overall spending on search advertising didn’t take the hit that was forecasted as retailers turned to more online marketing strategies to make up for lost in-store revenue. Looking through our shades at the hopefully brighter future ahead, we have identified some marketing trends in 2021 that brands and advertisers can expect as we transition into a new calendar year.
- [Efficient Media Buying in Houston, Texas](https://brandranchmedia.com/efficient-media-buying-in-houston-texas/): With so many different metrics involved, media buying has evolved into its own niche in the industry over the years, and it has helped countless Houston businesses improve the way they advertise products and services.
- [Google Analytics 4: The Future of Analytics Is Changing](https://brandranchmedia.com/google-analytics-4-the-future-of-analytics-is-changing/): In mid-October, Google announced the release of Google Analytics 4 (GA4), a massive update to it’s Analytics software that helps businesses make data-driven marketing decisions based on user interactions and performance goals tracked on their websites and apps. Analytics (as it’s known) collects valuable consumer data such as behaviors, page visits, demographics, web traffic origins, and more by not only integrating with websites, but also through integration with Google marketing platforms such as Google Ads and YouTube as well as just about every other 3rd party marketing software and tools widely used by advertisers. Since its release, GA4 has created quite the buzz in the digital advertising industry as marketers learn the differences in functionality, evaluate how the changes will affect future data analysis, and work to integrate GA4 with their websites as well as other digital marketing platforms. Today, we will share some of the insights gained through our personal experience with GA4 since its recent release.
- [FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential?](https://brandranchmedia.com/free-advertising-are-you-utilizing-co-op-advertising-to-its-full-potential-2/): Most of us have heard the saying “Nothing in this world is ever free.”  While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries!  So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should you know?
- [“Do You Even TikTok, Bro?”](https://brandranchmedia.com/do-you-even-tiktok-bro-2/): If you haven’t seen TV ads for it, you might have heard about it in the news as either the fastest growing social media platform in the world or as a target for President Trump, saying that the Chinese-owned app was a potential security risk. Either way, TikTok’s exponential growth rate in the US alone creates a fascinating case study for advertisers who are looking to expand their brand’s reach as we all inch closer to the “oh, we cannot wait for it to be 2021” new year.
- [Apple to Block User Tracking for Free Online Apps](https://brandranchmedia.com/apple-to-block-user-tracking-for-free-online-apps/): In our last article we discussed how the elimination of 3rd party cookies will affect digital marketing strategies. Internet browsers Safari and Firefox have already eliminated 3rd party cookie tracking. Google’s Chrome browser will block 3rd party cookies by 2022. With all of these browsers eliminating 3rd party cookies, tracking customer behavior for digital advertising purposes will become a thing of the past and advertisers will have to adapt to new targeting methods, perhaps even creating breakthrough techniques.
- [How Will 3rd Party Cookie Elimination Affect Your Digital Marketing Strategy](https://brandranchmedia.com/how-will-3rd-party-cookie-elimination-affect-your-digital-marketing-strategy/): By definition, a 3rd party cookie is a piece of code embedded into a users’ web browser that tracks their every move online. It tracks what is viewed, what is placed in shopping carts, purchases, and even non-purchases. However, 3rd party cookies don’t just track behaviors on one website, but rather they track behavior throughout the entire users’ internet experience.
- [Google vs. Bing for US Advertisers](https://brandranchmedia.com/google-vs-bing-for-us-advertisers-2/): If you’re like everyone else (well, actually 64% of the desktop computer users in the US) then you likely utilize Google as your main search engine, whether you know it or not. Google-powered searches have been indoctrinated into our society as the “best” and “most powerful” ways to find reliable information on the internet. However, with the rise of other search engine providers, Google has experienced some market competition that they, until recently, have not really had to compete with before.
- [Facebook Shops: What it Means for Small Businesses](https://brandranchmedia.com/facebook-shops-what-it-means-for-small-businesses-2/): Small, family-owned businesses have been the lifeblood of the United States supplying goods to its citizens and visitors since the first colonial days. Larger department stores did not start to become popular until the mid-1800s and mega-stores like Wal-Mart came about in the mid Twentieth century. Many of the smaller mom and pop retailers were forced to close as they just could not compete with the lower prices and the variety of inventory that their newly opened counterparts offered. Technology has helped to somewhat level the retail playing field. Along with the invention of the internet, development of do-it-yourself websites has enabled smaller, budget conscious stores to create websites with eCommerce capabilities allowing customers to purchase products online.
- [Facebook Boycott: What Does it Mean for Advertisers](https://brandranchmedia.com/facebook-boycott-what-does-it-mean-for-advertisers/): Many people have already heard about the Facebook Boycott. In fact, the search term began to skyrocket according to Google Trends in late June. By early July, more than 750 companies and the advertising agencies they work with joined in with larger advertisers leading the way such as Coca-Cola, Hershey, Walgreens, Best Buy, Ford, and Adidas just to name a few. At one point, over 200 additional firms joined in the boycott in a 24-hour period. The boycott originated from a call out by advocacy group Stop Hate for Profit claiming that social media providers, specifically Facebook which made 98% of its 2019 revenue from ad sales, allows hate speech on their platforms from the accounts of politicians and high-profile influencers. We briefly touched on this subject in a previous article, Medical Advertising Series Part 2: Social Media, Censorship, Fact-Checkers, and Implications. What does this boycott mean for advertisers and the future of advertising?
- [Digital Marketing Expected to Increase in 2020](https://brandranchmedia.com/digital-marketing-expected-to-increase-in-2020/): There has been a lot of uncertainty surrounding consumer shopping behaviors in the US since the Coronavirus pandemic began to take its toll non-essential businesses that closed in an effort to curb the spread of the virus. Those that were forced to close their brick and mortar locations had to adapt in order to stay afloat. Other businesses were not as lucky and were forced to close permanently. Many were forced to cut costs, especially in their marketing efforts, which caused a bit of a panic for advertising professionals. Marketing research performed over the past few months has not only shown increases in digital shopping behavior, but media buys are expected to increase as well.
- [Houston Sees Uptick Trends in Home Services Despite COVID-19](https://brandranchmedia.com/houston-sees-uptick-trends-in-home-services-despite-covid-19-2/): The COVID19 pandemic has not only jeopardized the health of millions of Americans but has also taken its toll on the economy as well. With many businesses temporarily closed (and in some cases permanently) the unemployment rate rose to levels higher than the Great Depression in the 1920s. In our hometown of Houston, the same occurred. Many people lost their jobs in different sectors of the economy including restaurant, oil and gas, airlines, tourism, and automotive. There were even layoffs in the healthcare industry as hospitals were not allowed to perform elective surgeries. As businesses can now slowly open and people begin to go back to work, we have seen large increases in demand for local services despite the continued increases in new coronavirus cases. Local services include any goods or services provided by a local supplier. They include services such as HVAC, repairs, plumbers, or any type of home service provider.
- [Medical Advertising Series Part 2: Social Media, Censorship, Fact-Checkers, and Implications](https://brandranchmedia.com/medical-advertising-series-part-2-social-media-censorship-fact-checkers-and-implications/): To fight the spread of false news, Facebook and Instagram have employed third-party fact-checkers to help review and identify any news that might be considered false. These fact-checkers come certified through the non-partisan Fact-Checking Network. Fact-checkers in the United States come from various media sources such as The Associated Press, Reuters Fact Check, and USA TODAY among others. In the wake of the coronavirus pandemic, many medical doctors and professionals have taken to various social media platforms with their opinion on different aspects relating to the virus. It is important for medical professionals to understand what is and what is not being allowed to be posted, how censorship plays a role, and what are the possible short-term and long-term implications.
- [Medical Advertising Part I – Overcoming Google Search Roadblocks](https://brandranchmedia.com/medical-advertising-part-i-overcoming-google-search-roadblocks/): In September 2019, Google announced that they were going to make changes to their advertising policy and would no longer allow ads for speculative and experimental medical treatments. Treatments included in this policy include, but are not limited to, stem cell therapy, cellular (non-stem) therapy, gene therapy, certain types of regenerative medicine, and gene therapy kits. Due to the COVID19 health crisis, Google updated their medical ad policy once again to allow for telemedicine doctors to promote their pharmacy services as long as they were accredited by an internet pharmacy certification partner such as LegitScript. With so many complexities and updates, it can be difficult to navigate what is and is not allowed in Google advertising for medical practices. Let us review some of these pain points to clarify.
- [How Does Your Marketing Recover from COVID19?](https://brandranchmedia.com/how-does-your-marketing-recover-from-covid19-2/): The COVID19 pandemic has not only taken its toll on the health of people worldwide, it has also caused many small businesses to suffer in the wake of partial and mandatory closures. As of March 30, the National Federation of Independent Business (NFIB) reported that “92% of small businesses said they have suffered negative effects as a result of the pandemic.” This leaves many business owners questioning “how can my business recover from COVID19?” There are some simple steps that businesses can take when navigating through post-pandemic recovery.  
- [Natural Language Processing and SEO](https://brandranchmedia.com/natural-language-processing-and-seo/): On October 21, 2019, Google started to roll out the BERT algorithm in its search network. BERT is designed to better understand voice searches by utilizing machine learning and natural language processing (NLP). About a year ago, we published an article about voice search optimization and the future of voice search where we explained what voice search is, how widespread it is used, how to optimize your website for voice search, and where it’s headed in the future. Let’s investigate how natural language processing actually works and then apply it to SEO for a website.
- [Traditional Media and HVAC, Better Together](https://brandranchmedia.com/traditional-media-and-hvac-better-together/): With homeowners and business managers often taking indoor comfort for granted until there is a problem, it is easy to fall into the trap and focus solely on the time when consumers NEED a new unit. Some believe that is the best time to target and influence a consumer to use your services to fix their problem.  But it isn’t always that simple… That consumer’s moment of need (the narrow bottom of the marketing funnel just before the time of purchase) is also when your HVAC competition is most aggressive.  This late in the game may be the hardest time to set your company, brand’s services and equipment apart!
- [Local SEO for HVAC](https://brandranchmedia.com/local-seo-for-hvac/): In part 4 of our series on marketing for HVAC companies we are going to look in to how an effective local search strategy can vastly improve the online visibility against competitors. Local SEO, also known as Local Search, is simply defined as a way to optimize your website to rank better for a local audience. This is very important for HVAC companies that operate within a local service area. There are a few ways that you can boost local search rankings. Let’s take a look!
- [Facebook Marketing for HVAC](https://brandranchmedia.com/facebook-marketing-for-hvac-2/): We are moving along to Part 3 of our blog series on HVAC marketing where we will discuss advertising on social media, specifically Facebook. You may ask yourself, “Is there any benefit to marketing on Facebook?” The short answer is, “Yes!”
- [PPC Marketing for HVAC](https://brandranchmedia.com/ppc-marketing-for-hvac/): In Part 1 of our blog series on HVAC marketing, we discussed some of the basic foundations of running successful marketing campaigns in the A/C and heating industry. Today we will go a bit further into detail and talk about some of the key elements of a pay-per-click marketing campaign on search engines such as Google. Utilizing the Google Ads marketing platform is a great way to reach potential customers while they are actively searching for A/C and heating services. Capturing their attention at the exact time they are searching is more likely to lead to a conversion such as a phone call or form fill.
- [Proven HVAC Marketing Strategies](https://brandranchmedia.com/proven-hvac-marketing-strategies/): Calling all Heating and Air Conditioning providers! If you’re an HVAC company, you likely do some form of advertising. In such a competitive market, if you are not doing some form of traditional or digital advertising, you are likely losing business to your competitors. Whether it be television or radio, PPC, Social Media (such as Facebook), or Local SEO, Brand Ranch Media has proven HVAC marketing strategies that we’d like to share in a multi-part blog series.
- [What Can Online Reviews Do for You](https://brandranchmedia.com/what-can-online-reviews-do-for-you/): In August of 2019, we wrote a blog, Google Reviews: How to Get More and Why They are Important in which we addressed, you guessed it, how to get more reviews on Google and why it’s important for your business. We focused on Google, but you can apply the concepts to any review platforms such as Facebook, Yelp, and Amazon just to name a few. The bottom line is no matter what type of industry you are in, reviews can make or break your business. In most cases, they are the difference in whether a customer will even consider buying from you. c
- [Does Your Google Analytics Have A Glitch?](https://brandranchmedia.com/does-your-google-analytics-have-a-glitch/): Having accurate data is the most important asset when analyzing the effectiveness of marketing campaigns. When making data-driven decisions, you must ensure that they are based on what really occurred. When data doesn’t match between different management platforms, you could spend a great deal of time trying to figure out what went wrong. Today, we will discuss some common data discrepancy issues related to Google Analytics and some solutions to help avoid them.
- [Holiday Marketing Trends](https://brandranchmedia.com/holiday-marketing-trends-2/): We are in the heat of the holiday season (pun intended) and as shoppers frantically run to the stores or shop online, retailers hope that their holiday marketing plans will be a success. If you happen to be a retailer and feel as though your efforts fell short in 2019, we have some tips and trends to consider for next year’s holiday shopping season.
- [Google Political Ad Policy](https://brandranchmedia.com/google-political-ad-policy/): In the wake of the recent elections in the U.K. and upcoming US elections in 2020, Google announced that they are making some updates to their political ads policy. The changes reflect Google’s intent to provide the most relevant information, specifically pertaining to elections and candidates. Let’s take a dive into how some of these policy updates will affect the paid ads that we see this election season.
- [SEO Trends for 2020](https://brandranchmedia.com/seo-trends-for-2020/): Search Engine Optimization. SEO. Google Algorithm. Core Updates.
- [Digital Marketing Forecasts for 2020](https://brandranchmedia.com/digital-marketing-forecasts-for-2020/): In our last post, we pointed out some Digital Marketing trends that we saw in 2019. We continued to see increases in overall digital spending and with digital platforms changing the way companies advertise, we should expect to see new innovations (as well as continued old strategies) in digital marketing in 2020 and beyond. So, let’s get right into it!
- [Digital Media Trends in 2019](https://brandranchmedia.com/digital-media-trends-in-2019/): Well folks, 2019 is slowly winding down and we saw some interesting trends unfold in the world of digital media. Digital ads spending reached an important milestone, social media users shifted the way they view content, and video ad spend continued to favor specific device types. So, let’s dive right in and break down what really happened!
- [Google Bans Elective Medical Ads](https://brandranchmedia.com/google-bans-elective-medical-ads-2/): Google recently announced that they will no longer show ads promoting speculative and experimental medical treatments starting on October 1, 2019. The list of treatments banned include stem cell therapy, cellular therapy, gene therapy, platelet rich plasma, bio-hacking, and gene therapy kits. This list appears to encompass any non-FDA approved treatments. Google explains that the main reason for disallowing these types of ads is because these types of treatments are “unproven” and lack significant and formal clinical trials to justify widespread use. They also cite that the use of these treatments can “lead to dangerous outcomes”.
- [Are Your Ads Annoying?](https://brandranchmedia.com/are-your-ads-annoying/): It’s happened to everyone. You’re scrolling through news article headlines online and you click one that piques your interest. The web browser navigates to the website with said article. You start to read and 3 seconds later, it happens: a video ad pops up, starts playing, and the volume is turned up all the way because you were just listening to your favorite band on Spotify! More than two-thirds of people surveyed regarding internet ads they find annoying would agree that this is in fact, the most annoying type of ad!
- [Hitting the Brakes on Google Accelerated Ad Delivery](https://brandranchmedia.com/hitting-the-brakes-on-google-accelerated-ad-delivery-2/): Who doesn’t want to use their marketing budget to its fullest potential? We all want to reach as many relevant consumers as possible with every ad dollar spent, right? When Google announced it was ending Accelerated Ad Delivery many people’s first thought was, “No problem. I’m using Standard Delivery.  I’m not impacted.” BUT are there potentially unforeseen implications to this change for the CPC ad model and market?  
- [IP vs. Cookie Based Targeting Methods: Pros & Cons](https://brandranchmedia.com/ip-vs-cookie-based-targeting-methods-pros-cons/): Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals.  The tools and techniques available to identify relevant consumers are continuously becoming more refined.  Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about your goals and target consumers.
- [Google Reviews: How to Get More and Why They are Important](https://brandranchmedia.com/google-reviews-how-to-get-more-and-why-they-are-important/): People looking for goods and services have become accustomed to reading online reviews of a business before making purchase decisions. A whopping 97% of customers look to reviews before buying while 85% of those are looking more closely at the negative reviews. It only takes one bad review to drive business away. Reviews are also on the list of Google’s Search Ranking Factors in 2019. Google is more likely to show businesses in search results with more, as well as higher reviews. All of these factors combine to make online reviews all the more important.
- [Ad ROI: Track and Measure Your Success](https://brandranchmedia.com/ad-roi-track-and-measure-your-success-2/): Measuring your success is crucial to know whether you are on the right track to attain your goals, confirm that you’ve made progress or decide if it is time for a change.  The most common term for measuring marketing performance is Return on Investment (or ROI), but it is not the only term.  Most marketing campaigns have several measurement terms and abbreviations specific to each media used.  Specific campaign goals can quickly make things more complicated as well.  There’s CPA (cost per acquisition), CR (conversion rates), CPC (cost per click), CTR (click thru rate) and KPI (Key performance indicators), just to name a few.  What do all these terms mean?  What do you need to know to ensure your marketing campaigns are successful and provide a high return on investment?
- [Google My Business Listing Optimization](https://brandranchmedia.com/google-my-business-listing-optimization/): Google recently rolled out new features in Google My Business designed to help businesses better promote themselves and provide additional information that may interest users. Since 2014, Google My Business has been a free application available to business owners in order to showcase information such as location, phone number, business hours, website URL and more! With this announcement, Google is also going to start to reward business with the top 5% Google My Business profiles in each category by assigning them a “Local Favorite” badge. In some instances, Google My Business listings have been removed altogether for “poor quality issues”.
- [Podcast SEO: How to Grow Your Audience with Search Engine Ranking](https://brandranchmedia.com/podcast-seo-how-to-grow-your-audience-with-search-engine-ranking/): You have a great podcast. You’ve spent hours coming up with topics, recording, and editing different episodes. Now, you want to publish the podcast on the Internet and you want people interested in your topics to be able to find those episodes. The question is: how?
- [You down with OTT?](https://brandranchmedia.com/you-down-with-ott-2/): Yeah you know me, I’m into everything marketing, including OTT.
- [Voice Search Optimization and the Future of Voice Search](https://brandranchmedia.com/voice-search-optimization-and-the-future-of-voice-search/): There are many different types of questions you can directly ask a voice-enabled device that will utilize search results to provide answers but how does this relate to a local business? It is estimated that by 2020, nearly half of all searches will be a voice search. If your online assets are not optimized for voice search, you will eventually lose out on roughly 50% of searches!
- [Facebook Reporting Changes](https://brandranchmedia.com/facebook-reporting-changes/): Effective April 30, 2019, Facebook is changing some ad performance metrics with the goal of improving their actionable insights. There are a few notable changes that apply to some popular types of ads. These include Relevance Score, Messaging Replies, and Cost per Messaging Reply.
- [Google Ad Extensions: How They Help Boost Ad Performance](https://brandranchmedia.com/google-ad-extensions-how-they-help-boost-ad-performance-2/): In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has increased and advertisers must work to make their ads more robust than their competitors in order to stand out. On the Google Ads platform, advertisers utilize Ad Extensions to accomplish this goal.
- [Google Ad Extensions: How They Help Boost Ad Performance](https://brandranchmedia.com/google-ad-extensions-how-they-help-boost-ad-performance/): In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has increased and advertisers must work to make their ads more robust than their competitors in order to stand out. On the Google Ads platform, advertisers utilize Ad Extensions to accomplish this goal.
- [Facebook Location Ads: How to Maximize In-Store Opportunity for Retail](https://brandranchmedia.com/facebook-location-ads-how-to-maximize-in-store-opportunity-for-retail/): At the forefront of tracking offline conversions from digital efforts is Facebook. They know that it is important to drive store visits in order to help increase sales. Currently Facebook is in the process of developing Location Ads on their Ads platform. A business can target potential customers by uploading each of their retail locations to Facebook. The ads platform will utilize automatic radius targeting to reach customers that are in close poximity to each location. You can utilize not only imagery to entice customers, but you can also provide an interactive map of your store location so that the customer can obtain directions from their current location. A tracking cookie will be placed on that customer’s Facebook app on their mobile device and if they end up visiting a store, an offline conversion will be counted and appear in the ad’s statistical data. Ads will then optimize and show to users who are most likely to visit stores once interacting with ads making it a powerful tool for retargeting campaigns.
- [Google Call Only Ads: A Case Study](https://brandranchmedia.com/google-call-only-ads-a-case-study/): In today’s world of digital marketing, driving qualified leads is key. We all want to generate great web traffic that will eventually turn into a sale! In 2015, Google released Call Only ads on their Ads platform (formerly AdWords) but have only recently perfected targeting and conversion optimization. A Call Only ad shows on a mobile device when users search for keywords that match the keywords in the Google Ad campaign. According to a Google study, more than 70% of people using mobile search will call a business based on the results they receive.
- [YouTube SEO: How to Optimize Your YouTube Videos](https://brandranchmedia.com/youtube-seo-how-to-optimize-your-youtube-videos/): In today’s blog we will talk about YouTube ranking factors and how to best optimize your video content.
- [Google Search Algorithm: Most Important Updates You Should Know From 2018](https://brandranchmedia.com/google-search-algorithm-most-important-updates-you-should-know-from-2018/): Throughout the year, Google makes updates to its Search Engine Algorithm that ultimately helps determine the order of which websites appear on search engine results pages (SERPs) for billions of search queries. In order to avoid losing site ranking, this information is crucial for webmasters performing SEO. This week, we will share our opinion on the most important Google Search Algorithm updates in 2018.
- [Facebook: How to Utilize Lead Ads to Increase Leads](https://brandranchmedia.com/how-to-utilize-facebook-lead-ads-to-increase-leads/): Lead Ads streamline the process of collecting user data. Advertisers can create ads that provide information about the product or service. When the user clicks the ad, a form will open directly in Facebook to collect the user’s data that comes from their profile, such as name, phone number and email address. Forms can be fully customized. Leads are then saved within Facebook or can integrate into a CRM for follow up and remarketing campaigns.
- [Happy Thanksgiving from Brand Ranch Media!](https://brandranchmedia.com/thanksgiving2017/): Happy Thanksgiving from everyone at Brand Ranch Media!
- [Mattress For Less & Landmark Furniture Partner With Houston Furniture Bank](https://brandranchmedia.com/mattress-less-landmark-furniture-partner-houston-furniture-bank/): #HoustonStrong
- [Dr. Hotze’s Wellness Revolution Is Now Available on Podcast](https://brandranchmedia.com/dr-hotzes-wellness-revolution-is-now-available-on-podcast/): Podcasts are becoming undeniably more popular, especially as we move into a mobile world.
- [Golden Triangle Trane Connects with Orange’s Own Michael Berry](https://brandranchmedia.com/golden-triangle-trane-connects-with-michael-berry/): Golden Triangle Trane Teams with Michael Berry
- [(Branded) Content Is King](https://brandranchmedia.com/brandedcontent-2/): How’s that for branded content?
- [How Does SEO Help CTR?](https://brandranchmedia.com/seo-and-ctr/): “Content is King.” “Keyword strings.” “Metadata.” “CTR.” These are phrases that SEOs use to describe various concepts in the world of Search Engine Optimization. But what does this all mean and how do they relate to each other? In other words, how can your SEO content and technical aspects help to improve CTR (click-through-rate)?
- [Are Local Advertisers Wasting Money on Broadcast Media?](https://brandranchmedia.com/are-local-advertisers-wasting-money-on-broadcast-media/): We’ve all heard the old adage, “What’s good for the goose is good for the gander.” Unfortunately, in the world of marketing and advertising this is far from the truth.

## Pages
- [Concrete Leveling Marketing & Advertising Agency in Houston, TX | Brand Ranch Media](https://brandranchmedia.com/concrete-leveling/): Millions of Houston homeowners have sunken driveways, uneven sidewalks, and settling pool decks — but most of them don’t know concrete leveling exists. They assume the only fix is tearing everything out and starting over. That’s your biggest marketing challenge and your biggest opportunity. Brand Ranch Media helps concrete leveling companies bridge that awareness gap with marketing that educates homeowners, showcases dramatic results, and turns “I didn’t know this was an option” into “I want a quote.”
- [Electrical Marketing & Advertising Agency in Houston, TX | Brand Ranch Media](https://brandranchmedia.com/electrical/): Electrical companies need more than generic marketing — they need a strategy that builds trust fast and helps customers feel confident picking up the phone. From emergency power issues and panel upgrades to rewiring projects, EV charger installations, and commercial electrical work, Brand Ranch Media helps Houston electrical companies get found first, stand out from the competition, and book more profitable jobs. 
- [Landscaping Marketing & Advertising Agency in Houston, TX | Brand Ranch Media](https://brandranchmedia.com/landscaping/): Landscaping companies have something most home service businesses don’t: work that sells itself when people see it. A stunning patio installation, a lush front yard transformation, or a dramatic before-and-after backyard makeover — these are inherently shareable, inherently persuasive, and inherently marketable. The problem is that most landscaping companies aren’t capturing or distributing this content in a way that generates leads. Brand Ranch Media changes that.
- [Foundation Repair Marketing & Advertising Agency in Houston, TX | Brand Ranch Media](https://brandranchmedia.com/foundation-repair/): When a homeowner discovers cracks spreading across their walls or doors that no longer close, they’re not casually browsing — they’re scared. Foundation repair is one of the most emotionally charged, high-stakes purchases a homeowner will ever make, and the contractor who earns their trust first is the one who wins the job. Brand Ranch Media helps Houston foundation repair companies build the kind of credibility-first marketing presence that calms anxiety, demonstrates expertise, and converts worried homeowners into booked inspections.
- [Roofing Marketing & Advertising Agency in Houston, TX | Brand Ranch Media](https://brandranchmedia.com/roofing/): In Houston’s roofing market, the companies that win aren’t always the best roofers — they’re the ones with marketing systems already in place when the storm hits. After every major weather event, homeowners are flooded with door-knockers, out-of-state storm chasers, and contractors they’ve never heard of. The established, local roofing companies that capture the most business are the ones homeowners already recognize and trust. Brand Ranch Media helps Houston roofing companies build that trust before the storm and capture that demand the moment it arrives.
- [Pest Control Marketing & Advertising Agency in Houston, TX | Brand Ranch Media](https://brandranchmedia.com/pest-control/): When a homeowner discovers termites, wakes up with bed bug bites, or hears scratching in their walls, they’re not researching — they’re reacting. Pest control marketing has to meet that moment with immediate visibility and instant credibility. But the real growth opportunity comes after the crisis call: converting that panicked first-time customer into a recurring service plan subscriber who generates revenue year after year. Brand Ranch Media helps Houston pest control companies win on both fronts.
- [Plumbing Marketing & Advertising Agency in Houston, TX | Brand Ranch Media](https://brandranchmedia.com/plumbing/): Plumbing marketing operates under one unforgiving rule: the first credible company a homeowner finds is usually the one that gets the call. Brand Ranch Media builds marketing systems designed for that reality — helping Houston plumbing companies show up first in emergency searches, convert stressed homeowners into booked jobs, and turn one-time callers into long-term customers.
- [HVAC Content Marketing Agency Services in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-content-marketing/): Getting found online isn’t about just showing up. It’s being there with the right message at the right time. That’s where smart content marketing comes in. We help HVAC companies across Houston turn their websites into lead generation machines. Whether it’s a blog post answering the question, “Why is my AC blowing warm air?” or a service-area guide targeting customers in Katy, the content we create speaks directly to local customers ready to book HVAC services. Let’s create content that works for your customers, your rankings, and your bottom line.
- [HVAC Social Media Marketing Agency Services in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-social-media-marketing/): Platform-specific content. Local engagement. Real results. Whether it’s a homeowner in Katy looking for AC help or a commercial property manager in Midtown searching for a trusted HVAC partner, your next customer is probably scrolling for your services right now. We help you meet them where they are.
- [HVAC Email Marketing and Marketing Automation Services in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-email-marketing-automation/): Stay Visible Between Service Calls.
- [Google Local Service Ads (LSAs) for HVAC Companies in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-google-local-service-ads/): Get More HVAC Leads with Google Local Service Ads
- [HVAC Video Production & Video Marketing Services in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-video-production-marketing/): Bring Your HVAC Brand to Life with High-Impact Video Marketing
- [HVAC Website Design & Development Agency Services in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-website-design-development/): Your HVAC website should work as hard as you do. Let’s build a site that brings in leads.
- [HVAC Google Business Profile (GBP) Services in Houston](https://brandranchmedia.com/hvac-marketing-agency/hvac-google-business-profile-management/): Picture this: it’s 7:30 p.m., 98 degrees outside, and the AC just quit. A Houston homeowner isn’t going to flip through a phone book or peruse company websites at this point. They’re going to type, “AC repair near me,” into Google and look for answers fast. More often than not, they’re doing this from their phones.
- [HVAC SEO Agency Services in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-seo/): Picture this: A homeowner’s AC goes out in the middle of July. They search online for help, and you’re the first result they see. That’s what smart HVAC SEO does: It puts your business right where people are looking when they need your services most. Our local market data combined with industry know-how helps you outrank your competitors. It's that simple. Choose Brand Ranch Media to grow your business sustainably and avoid pricey ads that don't work.
- [Traditional HVAC Marketing & Advertising Agency Houston │ Print, Radio & Mailer Experts](https://brandranchmedia.com/hvac-marketing-agency/hvac-traditional-marketing-advertising/): Not every homeowner is scrolling Instagram or Googling HVAC deals. Sometimes, the best way to earn trust is to show up in the places your competitors are not. That’s where traditional advertising comes in handy in a market like Houston, where neighborhoods are dense, diverse, and often loyal to brands they already know.
- [Digital Marketing, PPC Advertising & Paid Media Agency Services for HVAC Companies in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/hvac-digital-marketing-paid-advertising/): Paid media, which we use on platforms like Google and Meta, helps your HVAC company reach homeowners in the moment they’re searching for urgent repairs, like when your AC stops cranking out cold air in the middle of summer.
- [HVAC Marketing and Advertising Agency in Houston, TX](https://brandranchmedia.com/hvac-marketing-agency/): Looking for the best HVAC marketing agency in Houston? Want more HVAC customers and higher profits? Brand Ranch Media's marketing and advertising strategies deliver results: more leads and more bookings. Need a boost? Our data-driven Paid Ads, SEO Services, and Traditional Marketing come together to formulate a winning marketing strategy, specifically for your industry. Let us show you what effective HVAC marketing in Houston looks like.
- [Custom Jingle Production](https://brandranchmedia.com/custom-jingle-production/): In a world of endless scrolling, pop-ups, and auto-play everything, attention spans are shorter than ever. A well-made jingle slices through that clutter. Whether it’s coming from a radio, a TikTok ad, or the TV in a waiting room, a catchy melody stops people mid-thought. That’s exactly what you want.
- [Conversion Rate Optimization](https://brandranchmedia.com/conversion-rate-optimization/): We drive traffic to your website but we don't quit there. We make sure your site is in top condition to convert traffic. For service businesses that means the visitor will become a lead, but could include making a purchase, subscribing, or any other desired action. This is a process of innovation, testing, & optimizing creative and technical features like, copy, images, video, user experience (UX), call to action (CTA), or any web design feature on a website.
- [Display Marketing](https://brandranchmedia.com/display-marketing/): Our display ad strategy focus on the most important aspects of display marketing. Show up in the right place, to the right person, at the right time. Display is an important step in the lead generation process. If your business relies on lead generation we can help integrate or optimize your display marketing efforts to maximize lead generation to feed your sales & profit!
- [Video Marketing](https://brandranchmedia.com/video-marketing/): Who is watching? Our digital marketing, video marketing, video production teams use  advanced targeting capabilities to reach specific audiences
- [Social Media Marketing](https://brandranchmedia.com/social-media-marketing/): From awareness to lead generation we get your brand or service business in front of any audience through social media ads with expert audience targeting to make sure your ad grabs attention & gets results, and make the ad platforms work to earn your ad budget.
- [search engine marketing ppc](https://brandranchmedia.com/search-engine-marketing-ppc/): What should be expected from SEM (search engine marketing)? Higher visibility on paid search engine results page (SERP). Your service business or brand will be more visible, and attract more visitors from search engines by achieving higher ranking. 
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- [About](https://brandranchmedia.com/about/): Brand Ranch Media is a family-owned and operated, boutique advertising and marketing agency with strong roots in our community. Our founders started this journey out of the desire to help businesses grow by offering full-service, custom advertising, and marketing solutions that would challenge the status quo and bring measurable return-on-investment. Since that time, Brand Ranch Media has grown to become just that and is a one of a kind advertising and marketing agency with superior service for our clients.
- [Consulting](https://brandranchmedia.com/marketing-consulting-services/): The advertising and marketing consulting landscape is constantly evolving and winning strategies can quickly lose their impact. The most successful brands adapt their marketing and advertising strategies to fit the changing market.
- [New SEO](https://brandranchmedia.com/search-engine-optimization-and-marketing/): Search Engine Optimization (SEO) is a complex and tedious process that aids in making your business website visible across search engines to people who are actively searching for products or services like yours. We’re talking about customers who are ready to buy what you’re selling!
- [New Traditional Media](https://brandranchmedia.com/traditional-media/): Traditional Media isn’t dead. In fact, it’s a vital component in a comprehensive media plan. An omni channel marketing strategy with a blended mix of digital and traditional media will yield the highest return on your advertising investment.
- [New Digital Marketing](https://brandranchmedia.com/digital-marketing-agency/): Developing and implementing a successful digital marketing strategy is a complicated and elusive process involving management of multiple digital marketing platforms, tactics, campaigns, ad groups, and audiences, just to name a few.  
- [Creative Services](https://brandranchmedia.com/creative-production/): What are we going to make? How are we going to make it? If only it were that simple…  In the real world, creative production is answering thousands of questions. It can be managing multiple creative positions or teams both internally and externally.
- [Media Planning & Buying](https://brandranchmedia.com/media-planning-media-buying/): Media Planning and Media Buying is a complex intricate, and cumbersome process that involves strategy, negotiation, and placement of ads onto different platforms. The goal is to reach the largest amount of targeted persons for the lowest cost with enough frequency to make an impact.
- [home-elementor-02](https://brandranchmedia.com/): We help growth-hungry businesses sow advertising seeds of success & help you reap the harvest you desire.
- [Case Study v3](https://brandranchmedia.com/hvac-marketing-services-brm/): Houston is the 6th largest metropolitan district for HVAC companies, a highly competitive market.
- [Contact Us](https://brandranchmedia.com/contact-us/): JUST ANSWER A FEW QUICK QUESTIONS
- [Blog](https://brandranchmedia.com/blog/): Search by Keyword Search by Category
- [Promotional and Event Marketing](https://brandranchmedia.com/promotional-and-event-marketing/): We have over 35 years in marketing expertise.  You name it - we have done it.  If you have an event or festival that demands attention, give us a call, we would love to help!  Our experience includes: concert marketing, festival marketing, attraction marketing, holiday marketing, close-out sales, liquidation events, charity and fundraising events, and more.
- [Website Design](https://brandranchmedia.com/website-design-services/): Brand Ranch Media specializes in website design and development that is enticing, interesting, informative, mobile-friendly, engages your customers, and delivers top-engine search rankings on the Internet.