Advertisers are consistently trying to decide where to spend ad dollars between traditional media and digital media campaigns. Despite the growing influence of digital media over the past 5 years, traditional media via TV and radio still holds significant value for Houston brands. Here are seven influential reasons why brands should continue to use …
7 Reasons Why Brands Should Use Traditional Media Read More »
If you’re not quite sure how to transition to GA4 in Google Analytics, this article is for you! Back in March 2022, Google announced that on July 1, 2023 it will sunset the Universal Analytics (UA) property and all new website analytical data will collect in the Google Analytics 4 (GA4) analytics property only. …
Digital Marketing can be extremely overwhelming. It’s a lot to keep track of! Ads are not just something you can “turn on.” Digital Marketing is multi-faceted and complex. The Digital Marketing space is ever-changing and with constant growth comes new platforms, best practices, and an insane number of trends. If all this seems like …
Stick a fork in 2020. It’s not only done – it’s overcooked. As we gear up to ring in the new year, marketers are reflecting on the past year, what worked, and changes to make moving forward. In our last article we discussed marketing trends that we expect to see in 2021. For today’s …
Most of us have heard the saying “Nothing in this world is ever free.” While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries! So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should …
FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential? Read More »
Cookies follow us throughout our time spent on the internet. They track every movement, every behavior, and it’s just plain scary sometimes. Have you ever been online looking at a t-shirt to buy and then navigated to another website only to find an ad for that same shirt? That’s the work of a 3rd …
How Will 3rd Party Cookie Elimination Affect Your Digital Marketing Strategy Read More »
Segment, commercial, commercial, commercial, segment. Repeat. That was the way we consumed content whether it via radio, TV or even online, but over the past decade consumer content and advertiser branding began to blend. When I was an impressionable teenager falling in love with basketball, my friend showed me these YouTube videos of our favorite …
