We are approaching the end of Q1 2021 and as advertisers anxiously await the full release of security and privacy updates for iOS14, we are closer to understanding how Apple’s plan to block user tracking for online apps is going to affect Facebook Ad’s ability to track performance metrics, especially pertaining to conversions. While …
In our last article we discussed how the elimination of 3rd party cookies will affect digital marketing strategies. Internet browsers Safari and Firefox have already eliminated 3rd party cookie tracking. Google’s Chrome browser will block 3rd party cookies by 2022. With all of these browsers eliminating 3rd party cookies, tracking customer behavior for digital …
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