Stick a fork in 2020. It’s not only done – it’s overcooked. As we gear up to ring in the new year, marketers are reflecting on the past year, what worked, and changes to make moving forward. In our last article we discussed marketing trends that we expect to see in 2021. For today’s …
In our last article we discussed how the elimination of 3rd party cookies will affect digital marketing strategies. Internet browsers Safari and Firefox have already eliminated 3rd party cookie tracking. Google’s Chrome browser will block 3rd party cookies by 2022. With all of these browsers eliminating 3rd party cookies, tracking customer behavior for digital …
Apple to Block User Tracking for Free Online Apps Read More »
Cookies follow us throughout our time spent on the internet. They track every movement, every behavior, and it’s just plain scary sometimes. Have you ever been online looking at a t-shirt to buy and then navigated to another website only to find an ad for that same shirt? That’s the work of a 3rd …
How Will 3rd Party Cookie Elimination Affect Your Digital Marketing Strategy Read More »
Small, family-owned businesses have been the lifeblood of the United States supplying goods to its citizens and visitors since the first colonial days. Larger department stores did not start to become popular until the mid-1800s and mega-stores like Wal-Mart came about in the mid Twentieth century. Many of the smaller mom and pop retailers …
Facebook Shops: What it Means for Small Businesses Read More »
Effective April 30, 2019, Facebook is changing some ad performance metrics with the goal of improving their actionable insights. There are a few notable changes that apply to some popular types of ads. These include Relevance Score, Messaging Replies, and Cost per Messaging Reply. Relevance Score The relevance score of an ad is being replaced …
There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both …
Facebook: How to Utilize Lead Ads to Increase Leads Read More »
