Hulu is the 3rd largest streaming platform behind Netflix and Amazon. Hulu has hundreds of TV shows to choose from in its library including major network and primetime programming. One of its unique features is providing new episodes of currently aired shows 24 hours after their original air date. It also boasts a subscription for college students for just $2 per month making it the most cost-effective streaming option by far. These lower tier subscriptions are ad-supported. In the past, Hulu viewers were shown repeat ads multiple times per viewing session due to the limited number of advertisers that were able to access Hulu ads. In an effort to provide its users with the best viewing experience, Hulu recently announced the beta launch of its self-service ads manager. Advertisers will be able to create an ad account and place their own ads on the streaming giant. Buying advertising for streaming media definitely got a little easier…and cheaper.
Hulu Ads Manager
Hulu not only wants to provide its users with a great viewing experience, but they also want to allow more advertisers the opportunity to buy and place ads. At a minimum price of $500 per campaign, this cost is much easier for smaller businesses to afford. In turn, viewers will be served more of a variety of ads rather than over served with the same ad on repeat. Using the Hulu ads manager (currently in beta), an advertiser can create an account, upload their video ad, and choose placement settings such as locations and audiences. You can also target users by age, gender, and interests making ad placement similar to digital marketing platforms.
Currently, advertisers must request access to the Hulu ads manager in order to be considered for inclusion in the beta test. Prior to launching the ads manager, Hulu stated that they only had 200 different advertisers across its streaming app. With the addition of the self-service ads manager as well as lowering the minimum campaign amount, this will allow many other advertisers an easy and affordable way to advertise through an OTT (over-the-top) ad outlet.
Brand Ranch Media provides a full-service and customized marketing experience for each of our clients. Many clients choose OTT advertising as a part of their marketing strategy. To speak with one of our OTT experts, please give us a call at 713-309-6380 or contact us today!