Traditional Media Is Complicated & Hard To Track
Traditional Media isn’t dead. In fact, it’s a vital component in a comprehensive media plan. An omni channel marketing strategy with a blended mix of digital and traditional media will yield the highest return on your advertising investment.
It’s all about meeting your target customer, where they are, which can often be on the local evening news, a billboard on the drive home from work, in the airport, or at the mailbox.
There are many traditional media outlets available, not to mention the multiple stations, networks, and vendors. Knowing how to choose the right media mix for your target audience is a complicated process that requires extensive knowledge in media planning and buying, data analysis, industry cost comparison, and negotiation.
In addition, the results from traditional media can be hard to track. Understanding how to attribute leads from traditional media outlets is an important part of measuring the success of marketing efforts.
The creative you choose to place on traditional media platforms is equally important in relaying your message and has a direct impact on your campaign results.
Choosing the wrong traditional media outlets, having bad creative, or not properly tracking results can lead to ineffective ads, wasteful ad spends, and a poor return-on-investment (ROI).
A well-executed traditional media strategy, on the other hand, will turn great creative into a lead funnel that builds the customer base of your dreams, to support your business for years!
The Rewards of Successful Traditional Media
The reward for a well-executed traditional media strategy is great, more leads, conversions and profit, that’s what we are all seeking. We want to add customers to our pipeline, not add tasks to our to-do list. It’s long enough without having traditional media planning & buying on your to do list….
✅ The goal of traditional media planning is to get your ad to the right audience at the right time.
✅ Traditional media buying is executing the plan, hitting the target, at the lowest cost.
🛑 The goal was never to have a to-do list full of busy-work or manage a ton of vendors!
In the past, traditional media planning, buying, and creative production was accomplished by separate teams of many people. Nowadays, these separate marketing initiatives end up on the to-do list of just one team, or a single warrior that also needs to get other business initiatives completed.
This individual or team responsible for traditional media must rely on their limited knowledge of media channels, limited access to data, or rely on the advice of media vendors who are financially incentivized to sell you their platform. This is a recipe for marketing mediocrity and media inefficiency.
At BRM, we join your marketing family. We come with teams of experts who love to check boring complicated tasks off of your to-do list. We live for it!
With the right team (Brand Ranch Media) on your side, you are free to focus on the areas of your company that deserve your attention, where you thrive, and where you will have the biggest impact. Whether that’s with your team, with your customers, or developing your next big idea. We want you to crush it!
Traditional Media Planning and Buying Services
We Work For Free (The Hidden Cost)
Yes, it’s true. Read it again. FREE. If you’re already paying for traditional media placement, you don’t have to pay more to plan it and get it there. In fact, you may be paying too much! Traditional media companies are already paying companies, like ours, to do the grunt work for you. When you or someone at your company buys traditional media from the big traditional media corporations, the only winner is them.
They get top dollar (i.e. “rate card” pricing); they give less spots/delivery, and they don’t have to pay commission or wages for the work you did or the time you spent planning and placing the media buys. Your company pays the big guys (more than we would) and must pay someone on the team to hand it over to them.
If you could hire an expert that will get the task done faster, better, and do it for free, would you?
We want to free up your company time. Have an expert from our team join your team to get you more ads for what you are already spending, and the traditional media companies will pay for it. When you know how the system works, you can let the system work for you.
Our founder and team have worked for the largest traditional media networks for decades and never liked taking advantage of hardworking business owners and marketing managers when a win-win solution was right there all along.
Why buy the cow when you can get the milk for free?
Our Approach is different
We drive revenue. We understand what you really want because we run a business just like you. So, we know that fancy marketing stats and charts only show part of the story, and don’t pay the bills or put food on the table. Things like impressions, views, clicks and leads can be great, but we don’t celebrate until a sale is made. Our #1 objective is ROI.
Eliminate the headaches caused by dealing with multiple media vendors and know you’re getting the best ROI from your marketing spend.
When a marketing company only offers single channel solutions, their solution will always be to spend more on what they’ve got.
Digital marketing, traditional media, social media marketing, PPC, SEO, email marketing, etc. are ingredients in our custom recipes, not the main dish. So, you can be confident when we suggest the perfect mix for you, it’s for your benefit, not ours.
Most importantly, the power of the message increases (effectiveness) when the channels work together in a unified voice.