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Halfway There: Utilizing Mid-Year Insights to Achieve Your Business Goals

Every business has a set of goals that they want to meet each year. A smart way to determine if you are on track to meeting those goals is to evaluate your progress mid-year. By understanding where your business currently stands, you gain valuable insights that can help determine whether you should adjust your current …

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4 Essential Marketing Strategies for Home Services

4 Essential Marketing Strategies for Home Services

  It’s becoming increasingly important for home service businesses to adapt their marketing strategies in today’s rapidly evolving digital landscape. While it is true that word-of-mouth advertising can be successful for those in this industry, relying on that as the only method to attract new customers might not produce optimal results. In this blog post, …

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7 Reasons Why Brands Should Use Traditional Media

7 Reasons Why Brands Should Use Traditional Media

  Advertisers are consistently trying to decide where to spend ad dollars between traditional media and digital media campaigns. Despite the growing influence of digital media over the past 5 years, traditional media via TV and radio still holds significant value for Houston brands. Here are seven influential reasons why brands should continue to use …

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marketing agency

New Guide: How to Choose a Marketing Agency in 2023

New Guide: How to Choose a Marketing Agency With various marketing agency options, especially in Houston, it can be overwhelming to select whom to work with. At Brand Ranch Media, our experience as a boutique marketing agency for various types of businesses has given us insight into what topics you should talk about when interviewing …

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Are 2023 Consumer Privacy Laws Crippling Your Lead Generation? 2

Are 2023 Consumer Privacy Laws Crippling Your Lead Generation?

After the news of Sephora getting hit with a $1.2M fine from the Attorney General for violation of California’s consumer privacy laws, businesses and consumers alike are becoming more conscious of consumer data privacy laws. In the United States, there is a lack of federal consumer privacy laws which has left consumers’ information at the …

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Marketing During a Recession

Marketing During a Recession

  Businesses and consumers have been eyeing several slumping economic indicators throughout 2022. Navigating persistently growing inflation, higher interest rates, and a declining stock market has been difficult for many. As marketers, we are faced with inquisitions from business owners who are seeking advice on how they should approach marketing during a recession, especially when …

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