Digital Marketing Is Complicated & Elusive
Developing and implementing a successful digital marketing strategy is a complicated and elusive process involving management of multiple digital marketing platforms, tactics, campaigns, ad groups, and audiences, just to name a few.
A robust and effective digital marketing strategy involves utilization of numerous methods including both organic & paid content to reach your potential customers and allow them to reach you through online channels like search engines, social media platforms, emails, blogs, video platforms, among others.
Part of the complexity and elusiveness is that there are so many channels and audiences! A solid digital marketing strategy does not contain one channel, but various channels that will work cohesively together. Who you are targeting and how to reach them is one of the most important pieces of the puzzle.
Successful digital marketing strategists know that it’s an entire network of outbound and inbound digital platforms, organic and paid content, custom audience segmentation, and a myriad of digital marketing tactics that all work together to help you achieve your goals.
There are hundreds of mini tasks that come with each one. It’s a lot like the old spinning plates routine. Except the routine is the to-do list never ends.
Digital marketing only works when it’s constantly supervised, routinely tracked, analyzed, and optimized. The internet, digital marketing landscape, and consumers are constantly evolving, and your digital marketing strategy must keep up with these moving targets for optimal performance. We can help!
The Benefits of Digital Marketing
The reward for all the effort is great, more leads, conversions, and profit. That’s what we are all after. We want to add customers to our pipeline, not add tasks to our to-do list. It’s long enough without digital marketing extras….
Understanding, planning, creating and formatting content, uploading, scheduling, tracking, analyzing results, and optimizing is a continuous cyclical process.
✅ The goal of digital marketing is to get you more traffic, leads, customers & sales!
🛑 The goal was never to have a to-do list full of busy-work or manage a ton of vendors!
At BRM we join your marketing family. We come with teams of experts who love to check complicated tasks off of your to-do list. We live for it!
In years past, digital marketing was accomplished by separate teams comprised of many people. Over the years these separate initiatives have slowly merged into one process. This process is completed by a team of just a few people, or even a single warrior, who manages multiple vendors, but also needs to get other business initiatives completed.
With the right tool, (Brand Ranch Media) you are free to focus on the areas that deserve your attention, where you thrive, and where you will have the biggest impact. Whether that’s with your team, with your customers, or developing your next big idea. We want you to crush it!
Digital Marketing Services
Our Approach is different
We drive revenue. We understand what you really want, because we run a business just like you. So, we know that fancy marketing stats and charts only show part of the story, and don’t pay the bills or put food on the table. Things like views and leads can be great, but we don’t celebrate until customers convert and a sale is made.
Eliminate the headaches cause by dealing with multiple vendors and know you’re getting the best ROI from your marketing spend.
When a marketing company only offers single channel solutions, their solution will always be to spend more on what they’ve got.
Digital, traditional media, and creative production are simply ingredients in our custom recipes, not the main dish. So, you can be confident when we suggest the perfect mix for you, it’s for your benefit, not ours.
Most importantly, the power of the message increases (effectiveness) when the channels work together in a unified voice.