Custom Jingle Production Services in Houston

Catchy hooks, clever lyrics, and full-scale music production. Brand Ranch Media turns your message into a melody no one will forget.

Why Jingles Work When Ads Don’t

The Soundtrack to Great Advertising Isn’t Dead. It’s Just Produced Better Now.

There’s a reason you can still hum that one jingle from a decade ago. (You know the one.) Even if you haven’t heard it in years, the melody remains embedded in your subconscious.

That’s the power of audio branding.

Jingles Cut Through the Noise

In a world of endless scrolling, pop-ups, and auto-play everything, attention spans are shorter than ever. A well-made jingle slices through that clutter. Whether it’s coming from a radio, a TikTok ad, or the TV in a waiting room, a catchy melody stops people mid-thought. That’s exactly what you want.

Music Sticks Where Visuals Fade

Visuals can be beautiful. Clever copy can be memorable. But nothing worms its way into your head quite like a catchy tune. Jingles activate both memory and emotion at lightning speed, often before your brain even realizes it’s paying attention.

It’s part science, part magic.

Long-Term Recall, Low-Cost Play

When a jingle works, it works for years (and sometimes decades) without a refresh. Unlike visual ads that require constant updates to stay fresh, a great jingle holds its value. You’re not just buying a piece of audio. You’re investing in brand memory that can outlast a campaign and continue to drive business long after the initial spot airs. It’s brand equity in a few bars of music.

Custom Jingle Creation Services

From Start to Finish

Creating a jingle that works takes more than just a catchy hook and a good mic. At Brand Ranch Media, we unite strategy, music, and marketing to craft audio that sticks with your audience—and in their heads.

Here’s what we bring to the table:

1. Jingle Concept and Creation

We don’t do cookie-cutter. We write original music and lyrics from scratch, built to match your brand voice, speak to your audience, and hit all of your business goals. Whether you’re playful, professional, or somewhere in between, we’ll find your unique brand sound.

2. Brand Integration

This isn’t just a song. It’s part of your brand. We make sure your jingle aligns with your visuals, tone, and marketing message, so each element collaborates to build recognition and trust.

3. Audio Mastering for Any Platform

Radio, TV, podcasts, YouTube pre-rolls, even TikTok. We mix and master your jingle for everywhere your audience listens. This way, it hits just as hard on a car stereo as it does in someone’s earbuds.

4. Audience Targeting Strategy

Who’s listening? What do they care about? What melody or message will land with them? We think about that from the start, so your jingle isn’t just catchy, it’s effective.

5. Full Music Production

From melody to mix, we handle it all. That means composition, instrumentation, sonic branding, and in-house studio recording. No need to coordinate five vendors. You get everything under one roof—and done right the first time.

6. Professional Vocals and Voice Talent

Need soulful vocals? A fun jingle choir? A warm, trustworthy narrator? We’ve got a deep bench of singers and voice actors, and we’ll help you pick the right voice (or voices) to carry your message with clarity and personality.

From Airwaves to Earbuds: Where Your Jingle Gets Heard

A great jingle doesn’t just live on the radio anymore. Audio branding travels now. It plays, loops, and sticks across more channels than ever before. Below are just a few of the places your custom jingle can make noise (in a good way):

Broadcast and Streaming Radio

Classic, but far from outdated. AM/FM radio still reaches thousands locally, while streaming platforms like Spotify and Pandora let your jingle hit targeted ears in specific zip codes or across the country.

YouTube Pre-Rolls, Reels, and TikToks

If you’re running video ads or brand content on social, your jingle gives it rhythm. We tailor the sound for short attention spans: tight hooks, loop-friendly phrasing, and punchy beats that hold up when muted or autoplayed.

TV Spots and OTT Platforms

Jingles paired with video can amplify emotional impact. Whether it’s a 15-second spot on your local station or an ad on Hulu or Roku, audio makes your message twice as memorable.

In-Store Announcements and Vehicle Branding

Whether you’re piping audio through a showroom sound system or playing a branded track from a wrapped service vehicle, your jingle reinforces your brand in the real world. It’s like audio signage, just a lot catchier.

Podcast Intros and Outros

Podcasts are the modern spin on radio, and a well-placed jingle at the open or close of an episode turns a sponsor mention into an earworm. It’s brand awareness baked right into the content.

Phone On-Hold Systems and Voicemail

While someone’s waiting on hold, why not let them hum your name? Jingles add personality to voicemail systems and make even wait times feel more intentional.

From Radio to Reels: Jingle Types by Media Platform

Custom Sound for Every Screen, Stream, and Speaker

Radio Jingles:
Tried, true, and still incredibly effective. Radio jingles thrive on quick recognition, so we lean into bold intros, rhythmic repetition, and hooks that lodge themselves in the listener’s memory. Whether it’s AM/FM, SiriusXM, or Spotify ads, the goal’s the same: get in, stick around, and leave a tune to remember.

TV Jingles:
The audio half of a visual story. TV spots demand tight sync between picture and sound. We write and produce with visuals in mind, so your jingle isn’t just background noise—it’s part of the performance. Whether it’s a 15-second local spot or a 30-second regional ad, we give your brand a musical moment with ample recall.

Online and Social Media Jingles:
Made for thumbs, loops, and scrolls. Digital platforms move fast, so your audio has to get noticed now. We craft short-form jingles designed to stop thumbs on Instagram Reels, hook listeners on YouTube pre-rolls, and cut through the chatter on OTT platforms. Need something catchy that works even with the sound off? We’ve got you.

Mobile and App-Based Jingles:
Sonic branding, scaled down to pocket-size. These aren’t your traditional jingles. They’re short, strategic audio cues used in app openers, onboarding animations, or even push notifications. Think “brand tone,” not just “brand song.” It’s small-format music that still makes a big impression.

Corporate and Internal Use:
Jingles don’t have to be public to be powerful. Some of the best branding happens behind the scenes, such as in voicemail messages, internal event hype, staff recruitment campaigns, or even presentation intros. We’ve helped businesses create internal soundtracks that boost morale and reinforce identity.

Hear Our Jingles

Local Brands. Big Sound. Lasting Impact.

Want proof that a great jingle can move the needle? Hit play! Below are a few of our favorite jingles, crafted right here in the Greater Houston area and still ringing in ears (and marketing reports) today.

ABC Home & Commercial Services

The Goal: Revamp a decades old jingle with a crisp, modern sound highlighting the evolution of ABC’s expansive home & commercial services.
The Sound: Humorous, classic tune with a modern twist.
The Result: Now a staple of traditional and digital media in the Houston market, the client achieved +26% growth in the first year while expanding new service lines.

Leveled Concrete

The Goal: Differentiate Leveled Concrete’s service offering versus traditional competitors and brand Leveled Concrete as the ultimate resource for affordable concrete lifting and leveling.
The Sound: Reminiscent of a spooky Halloween thriller, this playful tune is an earworm.
The Result: The client saw +126% increase in sales in the first year of adoption and +264% increase in the first two years, totaling over $8 million in sales.

The Matthews Team

The Goal: To invoke trust with both real estate buyers and sellers by reminiscing on the deep, local roots of this long-standing real estate firm.
The Sound: Happy and Exciting. Organic and Local.
The Result: Buyers and sellers alike are convinced they’ll “get more home for your money, and more money for your home.” Various jingle formats were used in locally zoned cable television, OTT/CTV, YouTube, and Social Media and the firm closed 1,050 units in the 1st calendar year of use totaling $390,983,703 in sales.

Trailer Wheel & Frame

The Goal: Build trust and awareness of services to an audience of hardworking, trailer haulin’, Americans who appreciate products and services that make their job easier.
The Sound: Tough and Gritty with a Southern Rock flair.
The Result: There’s no questioning the services offered by Trailer, Wheel, & Frame as this rocking toon keeps potential customers singing while traveling down Texas roads.

Houston Trane

The Goal: Bring a legacy brand into a new media era with music that matched their professionalism.
The Sound: Clean, clear, modern—without losing that Texas warmth.
The Result: As one of the largest and most successful Trane Distributors in the United States, this jingle has many jobs: radio, television, social media, and YouTube with custom formats for all. The client has seen record-setting conversions, driving consistent leads to their partnering dealers while reinforcing Trane’s name.

Brand Ranch Media

The Goal: To showcase our talents and personality to build trust with potential brands who are looking for a unique identity that will punch through the clutter and stand out amongst the herd. To practice what we preach. Show off.
The Sound: A fun blend of Reggae-Rock, Hip-Hop with a Country twist.
The Result: You are reading about jingles on our website, aren’t you? This vibin’ tune allows us to showcase our creative talents, while informing potential customers the breadth and depth of our team and capabilities.

What a Jingle Does for Your Brand

Brand Recall That Sticks

Ever had a jingle pop into your head out of nowhere? That’s no accident. Music activates memory faster than visuals or text alone. A great jingle keeps your brand in people’s minds long after the ad ends.

Instant Recognition Builds Trust

Sound is powerful. When your jingle becomes familiar, it creates an emotional shortcut, like hearing an old friend’s voice. That familiarity translates into trust, which makes every subsequent interaction feel warmer.

Engagement That Static Ads Can’t Touch

Jingles are alive. They move, they hum, they make people tap the steering wheel. You can’t really “skim” a jingle the way you scroll past a banner ad. It demands attention in a good way.

One Production, Endless Mileage

A well-made jingle doesn’t expire in 30 days. Use it across radio, social, streaming, on-hold lines, in-store loops, and more. The upfront cost stretches surprisingly far when the song keeps playing for years.

Your Brand,
Your Sound

Visual branding is table stakes. But sonic branding? That’s next-level. A custom jingle gives you a sound no one else can copy. When your audience hears it, they know it’s you before even a single word is spoken.

Our Proven Process for Custom Jingle Creation

Our Jingle Creation Process, Step by Step

Creating a jingle isn’t about slapping a rhyme over a beat. It’s about turning your brand into something people feel and hum in the shower.

Here’s how we do it:

1. Discovery and Brand Voice

We start by listening to you. What makes your brand tick? Who are you speaking to? Is your tone upbeat and friendly or bold and authoritative? This is where we figure out what kind of sound truly fits your brand.

2. Hook, Melody, and Lyrics

This is the creative engine room. Our composers and copywriters develop the kind of hook that sticks. Sometimes it’s playful. Sometimes powerful. Either way, the goal is simple: write something that makes ears perk up and memories lock in.

3. Talent Casting and Studio Recording

We cast professional singers, voice actors, and musicians who match your vibe. Got a specific style or accent in mind? We’ve got the roster for that. Then we hit the studio to record it all with broadcast-quality gear.

4. Mixing and Mastering

Now it’s time to polish. Whether it’s airing on FM radio, embedded in a YouTube ad, or coming out of a Bluetooth speaker, we fine-tune every note, adjust levels, and make sure it sounds flawless across every format.

5. Approval and Delivery

You’ll hear the final version and give us the go-ahead. If something’s not perfect, we’ll tweak it until it is. When you’re happy, we’ll package everything up and deliver it in just the right formats for your campaign.

6. Usage and Placement (If You Need It)

Need help placing your jingle on radio, OTT, or digital platforms? We can handle that, too. From ad buys to media strategy, we’ll make sure your new sound gets the attention it deserves.

FAQs

How much does it cost to create a custom jingle with Brand Ranch Media?
Although there are many factors that affect the cost of a custom jingle, the good news is that a custom jingle package is relatively inexpensive compared to the cost of purchasing media and there is no shelf life as jingles can be used for decades! A major benefit is that custom jingles increase ad recall, therefore improving the ROI of your media campaigns.

Custom Jingle Packages can range anywhere from $3,000 to $15,000 and beyond, depending on needs. The average cost of a jingle package produced is around $7,500.

If you are currently running media without memorable creative, a custom jingle package can save your money by increasing the effectiveness of your advertising.

What affects the cost of a custom jingle the most?
Factors that can influence the cost of a jingle include:

Length of Jingle(s)
Number of Jingle Variations
Licensing and Usage Rights – includes factors like geographic reach (local, national, etc.), campaign duration, media channels, and exclusivity rights.
Talent Needed – This includes singers, rappers, and/or voice actors needed?
Musical Complexity & Production Requirements – The amount of instrumentation and production needed to produce the tracks.

How long does it take to create a jingle from start to finish?
In most cases, jingle packages can be completed in 1-2 weeks after creative briefing.

Jingle packages can also be turned into engaging videos for television, social media, and more! The video jingles can take anywhere from 2-6 weeks, but most video projects are completed within 4 weeks of completed audio. Of course, there are many factors to consider including scheduling of video shoots, locations, ordering props, creating animations, etc.

What’s your process for writing and producing a custom jingle?
Here’s the process for creating a custom jingle:

Creating Brief – This initial meeting will allow us to align with your brand voice, target audience, goals, and inspirations. We will break down your product/service into copy points to serve as a guide for script writing. We want to know more about you and your brand.
Script Writing & Approval – This is where the magic happens! We will transform your brand by creating a catchy hook, melody, and lyrics.
Talent Casting – Based on the goals and objectives we will cast talent for vocals and voice over, or we will use our in-house talents.
Studio Recording – We will record the individual tracks (instrumentals, vocals, SFX, and voice over) in our in-house studio.
Mixing & Mastering – We will mix various versions of the jingle and master all levels for high quality sound to be utilized on television, radio, streaming, etc.
Approval & Delivery – Once approved, we will send a link to download all various formats.
Usage and Placement – If you need help in media planning and buying, we will help you place the media for you saving you time, energy, and money.

Why Houston Brands Trust Brand Ranch Media to Create Their Custom Jingles

We’re more than just a jingle agency. We’re your creative production partner from first concept to final airplay.

With deep Houston roots and decades of experience across industries like home services, healthcare, real estate, legal, government, retail, and more, we know how to craft music that moves people.

In-house producers, writers, and vocal talent

Strategic brand integration from start to finish

Local insight with cross-platform reach

Ready to create something unforgettable?

Let’s bring your brand to life with a custom jingle that sticks.