Spring is in the air! It’s the season of new beginnings, and maybe a good time to renew some of your marketing efforts! Do you have a strong social media presence? If not, keep reading. And even if you do, the information below could help you with some decisions about supplementing your paid social media efforts with regular, intentional, organic social media posts to bring your customers even closer to your brand.
Connect with Social Media Posts
Regularly posting to social media keeps your message in front of your customers and allows them to gain more trust in your business. Consistency is key! Organic posts of relevant content to your social media apps will increase your community of loyal followers and allow customers to interact with your brand. Once a customer is a follower on social media, it is important to show them your business is happy and healthy with regularly scheduled posts. While paid ads are also a great marketing strategy, it is always a good idea to supplement your paid efforts with organic posts. If your page is filled with sales-heavy messaging, the consumer may gloss over your posts while scrolling. Posting content that differs from ads are crucial for viewer retention. Happy holiday posts, current events or posts trending within your demographic will help your company’s brand awareness and help bring traffic to your site!
Consumers and Your Online Presence
Your online presence is highly important. Often, Social Media profiles are some of the first online destinations a consumer visits when researching a business online. Engaging with your social media audience through organic messaging such as page posts enables a potential customer to relate to your business on a personal level. It is important to keep track of your online ratings as well. If a consumer Google’s your business, what type of reviews are they going to find? According to Brightlocal, 81% of consumers use reviews to evaluate a business, and only 3% say they would consider doing business with a company with a two-star or worse rating. It is also important to respond to online reviews as this promotes a positive brand perception among consumers. Being responsive and punctual can help your review ratings increase in no time.
Combining Paid and Organic Social Media Marketing Efforts
Paid marketing can offer many benefits such as boosting awareness, growing your followers, and reaching your target audience. Organic social media posts can increase engagement with your existing loyal follower base; however, it will not reach a large percentage of your followers simply because it was posted. The more your followers engage with your post, the more of your followers will be served your post. Additionally, if you get a large amount of engagement on a post, it can easily spread outside of your existing follower base. Supplementing your paid efforts with organic posts is a great strategy to attract new customers, while keeping current followers engaged with your brand. Engaging with your audience on a regular basis will increase trust, build confidence, and facilitate longer-lasting relationships. The best organic posts contain anything relevant to your business or brand, that will captivate your audience with creative, attention-grabbing content! So next time you’re writing a new organic post, try asking an open-ended question. It could be about what’s going on in your industry, or even plans for upcoming current events.
Cost Effective Marketing
The nice thing about social media posting is that you don’t need a huge budget! Organic posting is free, and it brings long lasting results if you maintain it. So next time, start up a conversation, ask questions, or simply respond to feedback on your social media profile to start building long-lasting relationships with your customers. It’s a sign you’re an active member and your business is doing well. It’s never too late to start – but if you don’t have a strong social media presence, you will want to start soon. According to Social Media Today, 65 million businesses are active on Facebook and 91% of brands are active on one or more social media platforms.
Plant the seeds today for deep-rooted relationships and long-term results!
Combining paid and organic marketing efforts is the best strategy to maximize your budget. If you are questioning the strategy and performance of your brand’s social media presence, Brand Ranch Media can help by taking the guesswork out and providing data-driven decision-making. Give us a call at 713-309-6380 to discuss or shoot us a message via our contact form today.