There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both …
Facebook: How to Utilize Lead Ads to Increase Leads Read More »
#HoustonStrong Brand Ranch Media is proud to be a part of the partnership between Houston Furniture Bank, Mattresses For Less and Landmark Furniture. Owner Brad Taylor has made two locations available for furniture drop off, in which every item will go to help those in and around the Houston area who were affected by the …
Mattress For Less & Landmark Furniture Partner With Houston Furniture Bank Read More »
The Other Revolution Podcasts are becoming undeniably more popular, especially as we move into a mobile world. Year-over-year growth rates for podcast listening have steadily risen 10% to 20%, and two-thirds of podcasts are listened to on a mobile device or tablet. That’s why Dr. Hotze’s Wellness Revolution is moving exclusively to video and audio …
Dr. Hotze’s Wellness Revolution Is Now Available on Podcast Read More »
Golden Triangle Trane Teams with Michael Berry Trane is the most recognized, most frequently considered and most highly rated brand of residential heating and cooling equipment. So it simply made since to pair Trane with iHeartRadio’s 2017 Talk Personality of the Year, Michael Berry. Michael and Trane have had a fruitful relationship for a long …
Golden Triangle Trane Connects with Orange’s Own Michael Berry Read More »
Segment, commercial, commercial, commercial, segment. Repeat. That was the way we consumed content whether it via radio, TV or even online, but over the past decade consumer content and advertiser branding began to blend. When I was an impressionable teenager falling in love with basketball, my friend showed me these YouTube videos of our favorite …
SEO and Click-Through-Rates “Content is King.” “Keyword strings.” “Metadata.” “CTR.” These are phrases that SEOs use to describe various concepts in the world of Search Engine Optimization. But what does this all mean and how do they relate to each other? In other words, how can your SEO content and technical aspects help to improve …
We’ve all heard the old adage, “What’s good for the goose is good for the gander.” Unfortunately, in the world of marketing and advertising this is far from the truth. Many times, local businesses make advertising decisions based on what ads they are personally exposed to, or on what their competition is doing. A …
Are Local Advertisers Wasting Money on Broadcast Media? Read More »
