In our last article we discussed how the elimination of 3rd party cookies will affect digital marketing strategies. Internet browsers Safari and Firefox have already eliminated 3rd party cookie tracking. Google’s Chrome browser will block 3rd party cookies by 2022. With all of these browsers eliminating 3rd party cookies, tracking customer behavior for digital …
Apple to Block User Tracking for Free Online Apps Read More »
Cookies follow us throughout our time spent on the internet. They track every movement, every behavior, and it’s just plain scary sometimes. Have you ever been online looking at a t-shirt to buy and then navigated to another website only to find an ad for that same shirt? That’s the work of a 3rd …
How Will 3rd Party Cookie Elimination Affect Your Digital Marketing Strategy Read More »
If you’re like everyone else (well, actually 64% of the desktop computer users in the US) then you likely utilize Google as your main search engine, whether you know it or not. Google-powered searches have been indoctrinated into our society as the “best” and “most powerful” ways to find reliable information on the internet. However, …
Small, family-owned businesses have been the lifeblood of the United States supplying goods to its citizens and visitors since the first colonial days. Larger department stores did not start to become popular until the mid-1800s and mega-stores like Wal-Mart came about in the mid Twentieth century. Many of the smaller mom and pop retailers …
Facebook Shops: What it Means for Small Businesses Read More »
Many people have already heard about the Facebook Boycott. In fact, the search term began to skyrocket according to Google Trends in late June. By early July, more than 750 companies and the advertising agencies they work with joined in with larger advertisers leading the way such as Coca-Cola, Hershey, Walgreens, Best Buy, Ford, and …
Facebook Boycott: What Does it Mean for Advertisers Read More »
There has been a lot of uncertainty surrounding consumer shopping behaviors in the US since the Coronavirus pandemic began to take its toll non-essential businesses that closed in an effort to curb the spread of the virus. Those that were forced to close their brick and mortar locations had to adapt in order to stay …
The COVID19 pandemic has not only jeopardized the health of millions of Americans but has also taken its toll on the economy as well. With many businesses temporarily closed (and in some cases permanently) the unemployment rate rose to levels higher than the Great Depression in the 1920s. In our hometown of Houston, the same …
Houston Sees Uptick Trends in Home Services Despite COVID-19 Read More »
To fight the spread of false news, Facebook and Instagram have employed third-party fact-checkers to help review and identify any news that might be considered false. These fact-checkers come certified through the non-partisan Fact-Checking Network. Fact-checkers in the United States come from various media sources such as The Associated Press, Reuters Fact Check, and USA …
In September 2019, Google announced that they were going to make changes to their advertising policy and would no longer allow ads for speculative and experimental medical treatments. Treatments included in this policy include, but are not limited to, stem cell therapy, cellular (non-stem) therapy, gene therapy, certain types of regenerative medicine, and gene …
Medical Advertising Part I – Overcoming Google Search Roadblocks Read More »
The COVID19 pandemic has not only taken its toll on the health of people worldwide, it has also caused many small businesses to suffer in the wake of partial and mandatory closures. As of March 30, the National Federation of Independent Business (NFIB) reported that “92% of small businesses said they have suffered negative effects …
