You have a great podcast. You’ve spent hours coming up with topics, recording, and editing different episodes. Now, you want to publish the podcast on the Internet and you want people interested in your topics to be able to find those episodes. The question is: how? In a recent announcement, Google stated that they are …
Podcast SEO: How to Grow Your Audience with Search Engine Ranking Read More »
Yeah you know me, I’m into everything marketing, including OTT. OTT, short for Over The Top video, isn’t a new concept, but its relatively new on the local marketing scene. How new? Well even the label of what OTT is isn’t agreed upon by everyone. For simplicity, its video content served over the internet… Some …
“Hey, Alexa! What’s the phone number to Best Buy?” “Hey Google! What time does the pharmacy close?” “Hey Siri! What’s the address to a car wash near me?” There are many different types of questions you can directly ask a voice-enabled device that will utilize search results to provide answers but how does this relate …
Voice Search Optimization and the Future of Voice Search Read More »
Effective April 30, 2019, Facebook is changing some ad performance metrics with the goal of improving their actionable insights. There are a few notable changes that apply to some popular types of ads. These include Relevance Score, Messaging Replies, and Cost per Messaging Reply. Relevance Score The relevance score of an ad is being replaced …
In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has …
Google Ad Extensions: How They Help Boost Ad Performance Read More »
In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has …
Google Ad Extensions: How They Help Boost Ad Performance Read More »
Tracking conversions from digital marketing efforts can sometimes be a daunting task. This is especially true for brick and mortar retailers who may want to drive offline behavior and encourage people to visit their store. Keep in mind, 90% of US retail purchases are still made offline and 56% of store purchases are influenced by …
Facebook Location Ads: How to Maximize In-Store Opportunity for Retail Read More »
In today’s world of digital marketing, driving qualified leads is key. We all want to generate great web traffic that will eventually turn into a sale! In 2015, Google released Call Only ads on their Ads platform (formerly AdWords) but have only recently perfected targeting and conversion optimization. A Call Only ad shows on a …
In today’s blog we will talk about YouTube ranking factors and how to best optimize your video content.
Throughout the year, Google makes updates to its Search Engine Algorithm that ultimately helps determine the order of which websites appear on search engine results pages (SERPs) for billions of search queries. In order to avoid losing site ranking, this information is crucial for webmasters performing SEO. This week, we will share our opinion on the most important Google Search Algorithm updates in 2018.
