Google Analytics 4: The Future of Analytics Is Changing
In mid-October, Google announced the release of Google Analytics 4 (GA4), a massive update to it’s Analytics software that helps businesses make data-driven marketing
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FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential?
Most of us have heard the saying “Nothing in this world is ever free.” While Co-Op Advertising is certainly not entirely “Free”, it is
“Do You Even TikTok, Bro?”
If you haven’t seen TV ads for it, you might have heard about it in the news as either the fastest growing social media
Apple to Block User Tracking for Free Online Apps
In our last article we discussed how the elimination of 3rd party cookies will affect digital marketing strategies. Internet browsers Safari and Firefox have
How Will 3rd Party Cookie Elimination Affect Your Digital Marketing Strategy
Cookies follow us throughout our time spent on the internet. They track every movement, every behavior, and it’s just plain scary sometimes. Have you
Google vs. Bing for US Advertisers
If you’re like everyone else (well, actually 64% of the desktop computer users in the US) then you likely utilize Google as your main search