Facebook: How to Utilize Lead Ads to Increase Leads

There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both lead generation and user experience. 

As advertisers, we know that most business owners want to see results from their marketing efforts, and one way they measure results and ROI is through the number of leads a campaign receives. Today, the majority of websites have integrated forms to collect user information (i.e. Newsletters, Blog entries, Special Deals, etc.). Facebook has made gathering this information easier for the user and more efficient for business owners. 

Lead Ads streamline the process of collecting user data. Advertisers can create ads that provide information about the product or service. When the user clicks the ad, a form will open directly in Facebook to collect the user’s data that comes from their profile, such as name, phone number and email address. Forms can be fully customized. Leads are then saved within Facebook or can integrate into a CRM for follow up and remarketing campaigns.

As of now, the Google Ads platform does not provide a solution that is as user-friendly as Lead Ads. It’s always interesting to see the strides companies like Google and Facebook are making to improve the overall performance and optimization of digital ads.  

If you have any topics that you want to learn more about, drop us a note in the comments section and we would be happy to answer any questions you have!