Could your company benefit from a rebrand? Our team at Brand Ranch Media would like to briefly look at why a rebrand may benefit your company, discuss a few differences in rebranding strategy and approach, as well as share a high-level checklist for some things most companies commonly need to address as they go …
How to Rebrand for Growth in 2022: Rebranding Checklist Read More »
Happy New Year, folks! For many, a new year is a time for new beginnings and a chance to start things off on the right foot. A “resolution” is a firm decision to do or not to do something. Last year, we shared a few marketing goals and resolutions to practice in 2021. In …
Tis the season to give thanks and reflect upon the reasons we should be grateful. There are 3 signs on the wall in one of our offices and they read “So very Thankful”, “Unbelievably Blessed”, “Forever Grateful”. It is not really all that hard to maintain a grateful heart when we indeed have a lot …
Thankful, Grateful, Blessed at Brand Ranch Media Read More »
Talk to any business owner about their marketing goals and you will likely hear the same thing: they all want to increase their sales. The process to achieve this goal, however, can involve different actions depending upon your marketing strategy. You can spend a great deal of money on advertising to reach your target …
Improve Campaign Performance with Conversion Rate Optimization Read More »
Consumers are getting personal! And they want businesses to treat them like people, too. Personalizing your marketing strategies will go a long way in connecting your business to your customer. We are social animals and need to feel connected to each other. According to Salesforce data, an average of 84% of consumers say being …
Human to Human: How to Personalize Your Marketing Read More »
It’s that time of year again. The final three months of the year are marked with back-to-back-to-back holiday celebrations and most companies already have their holiday marketing plans set. Business owners and marketing professionals alike start setting up marketing initiatives and budgets for the new year. At the end of 2020, we made a …
A growing trend in advertising is to tap into the thousands of people listening to online radio streams with Streaming Radio ads. Almost every traditional radio station now offers listeners an online “stream” option of their broadcast via computer or mobile device. Traditional radio advertising does not offer the audience targeting options available through streaming …
Targeting Your Audience with Streaming Radio Ads Read More »
Collecting first-party data to help drive marketing campaigns has become the hot topic over the past year. Businesses have long relied upon third-party marketing data to hone in on their targeted audience and that practice has left some scrambling to find other ways to reach a more captivated buyer. As search engines have slowly blocked …
There are so many different streaming platforms available these days! They are like the online versions of traditional radio and television, and almost everything is “on demand.” With all the customizable programming, users create a more personal experience where they can watch and listen to what they want, when they want. As a result, the …
Video Advertising: Targeting the Streaming Audience with Scalable Results Read More »
B2B (business-to-business) marketing is not a new concept. Businesses have been advertising their products to other businesses heavily since the ad boom of the 1920s. In the 1870s, farmers made up over half of the population in the US and Montgomery Ward’s Mail-Order Catalog allowed those with limited access to dry goods and clothing …
B2B Marketing – How to Successfully Market to Millennials Read More »
