Are Local Advertisers Wasting Money on Broadcast Media?

Are Local Advertisers Wasting Money on Broadcast Media?

Consulting, Market Research, Media Planning and Buying, Radio Production, Television Commercial Production /

  We’ve all heard the old adage, “What’s good for the goose is good for the gander.” Unfortunately, in the world of marketing and advertising this is far from the truth. Many times, local businesses make advertising decisions based on what ads they are personally exposed to, or on what their competition is doing. A […]

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