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Google Analytics 4: The Future of Analytics Is Changing

Google Analytics 4: The Future of Analytics Is Changing

  In mid-October, Google announced the release of Google Analytics 4 (GA4), a massive update to it’s Analytics software that helps businesses make data-driven marketing decisions based on user interactions and performance goals tracked on their websites and apps. Analytics (as it’s known) collects valuable consumer data such as behaviors, page visits, demographics, web traffic …

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