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Author name: Amanda Davis

Are 2023 Consumer Privacy Laws Crippling Your Lead Generation? 1

Are 2023 Consumer Privacy Laws Crippling Your Lead Generation?

After the news of Sephora getting hit with a $1.2M fine from the Attorney General for violation of California’s consumer privacy laws, businesses and consumers alike are becoming more conscious of consumer data privacy laws. In the United States, there is a lack of federal consumer privacy laws which has left consumers’ information at the …

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How to Make Streaming Radio Ads Work for Your Business

How to Make Streaming Radio Ads Work for Your Business

  Music streaming has gained extreme popularity, listenership and has evolved into a massive industry with billions of dollars going into this market each year.  Music (or audio) streaming has become an essential part of everyday life for many of us and the COVID-19 pandemic has helped boost this industry with many staying home regularly …

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FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential?

FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential?

  Most of us have heard the saying “Nothing in this world is ever free.”  While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries!  So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should …

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