Competition for home services SEO is extremely high. There are many home services companies in large-urban marketplaces – some locally owned and some nationally. Regardless of the number of markets a business serves or where their owners are located, if a home services company doesn’t have a solid local SEO strategy, they are guaranteed to lose potential leads. It’s important for home services company owners to understand the basic components of a quality SEO strategy when choosing to work with an SEO agency as opposed to hiring an in-house SEO manager.
Google My Business Page and Optimization
The most important component of a successful home services SEO campaign is an optimized Google My Business listing. These free listings not only provide general business information to potential customers, but they will also trigger Google Maps impressions, provide customers with a forum to leave reviews, and help with the performance of Google Ads campaigns. However, it’s important to understand that a listing must be optimized in order to work to the advantage of a business. Leaving listings incomplete or not taking advantage of every available listing feature will put a business at a disadvantage compared to competitors that have fully optimized listings.
Home services business owners don’t have to look much further than their own website when assessing potential SEO shortcomings. Website audits should be performed on a regular basis to ensure any SEO issues are not overlooked, but rather addressed before they result in undesirable organic rankings on search engines. These audits will point out issues with title tags, page descriptions, broken links, images, unnecessary or broken code, site speed, and other critical site errors. In order to remediate these issues, your SEO agency will need a skilled website developer in addition to a knowledgeable SEO specialist.
Engaging website content is an important element to a successful SEO campaign. Original, new content in the form of blog articles should be crafted and added to a home services website on a regular basis. Topics should center around services, tips, seasonality, and the business’s involvement in the local community. Research should be conducted by the content marketers to ensure that the topic is aligned with both business goals and local search trends. Articles should be shared on social media platforms to reach its target audience and page followers.
Social Media Accounts and SEO
All home services businesses should have accounts on the various social media platforms such as Facebook, Instagram, and LinkedIn. Other platforms to consider are Twitter, TikTok, and YouTube. Social media accounts allow businesses to engage with their followers through content posts and provides additional backlinks to its website – a valuable component of SEO.
We hope you can use the information provided in this article to help you select not only a quality SEO agency, but one that has experience with home services SEO. We typically don’t “toot our own horn”, but Brand Ranch Media might be the agency you are looking for!
Our SEO experts have a vast amount of experience working with home services clients and know what it takes to run successful SEO campaigns. We would love to chat with you about your home services business and how we can bring you long-term ROI through SEO. Give us a call at 713-309-6380 or send us a message to open a discussion!