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Author name: Dana Banks

7 Reasons Why Brands Should Use Traditional Media

7 Reasons Why Brands Should Use Traditional Media

  Advertisers are consistently trying to decide where to spend ad dollars between traditional media and digital media campaigns. Despite the growing influence of digital media over the past 5 years, traditional media via TV and radio still holds significant value for Houston brands. Here are seven influential reasons why brands should continue to use …

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Traditional Marketing for Home Services

Traditional Marketing for Home Services

If you are in the home services industry in Houston Texas, you already know how competitive the market is! Many multi-million-dollar brands of renown have been born in our local Houston Market. You also face challenges from large national companies that have jumped into the sprawling Houston market with their deep pockets of marketing funds.  …

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Video Advertising: Targeting the Streaming Audience with Scalable Results

Video Advertising: Targeting the Streaming Audience with Scalable Results

There are so many different streaming platforms available these days!  They are like the online versions of traditional radio and television, and almost everything is “on demand.” With all the customizable programming, users create a more personal experience where they can watch and listen to what they want, when they want.  As a result, the …

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Traditional Media and HVAC, Better Together

Traditional Media and HVAC, Better Together

With homeowners and business managers often taking indoor comfort for granted until there is a problem, it is easy to fall into the trap and focus solely on the time when consumers NEED a new unit. Some believe that is the best time to target and influence a consumer to use your services to fix …

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Hitting the Brakes on Google Accelerated Ad Delivery

Hitting the Brakes on Google Accelerated Ad Delivery

Who doesn’t want to use their marketing budget to its fullest potential? We all want to reach as many relevant consumers as possible with every ad dollar spent, right? When Google announced it was ending Accelerated Ad Delivery many people’s first thought was, “No problem. I’m using Standard Delivery.  I’m not impacted.” BUT are there …

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IP vs. Cookie Based Targeting Methods: Pros & Cons

IP vs. Cookie Based Targeting Methods: Pros & Cons

Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals.  The tools and techniques available to identify relevant consumers are continuously becoming more refined.  Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about …

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