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Best Home Services SEM and PPC Strategies

Best Home Services SEM and PPC Strategies

  After providing an overview of home services marketing tactics in our last article, it’s time to dig a little deeper and talk some specifics regarding some of the best home services SEM and PPC strategies. One of the most cost-effective marketing strategies for a home services business are digital marketing campaigns. Digital campaigns allow …

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Paid Social Media for Home Services

Home Services Marketing in Houston

  There are many different advertising platforms and strategies one can use for home services marketing.  Brand Ranch Media has proven that a balanced advertising plan can lead to great success in the home services industry. It is important to utilize both traditional and modern marketing methods. We use omni-channel strategies to provide consumers with …

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Buying Your Brand Keyword: 4 Scenarios to Consider

Buying Your Brand Keyword: 4 Scenarios to Consider

  Are you thinking about buying your brand keyword for a search ad campaign? If you (or the digital marketing agency that manages your ads) is bidding on your brand keyword, you might want to consider if this is a good strategy for your business. What are the benefits of this strategy and are there …

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2022 Marketing Goals and Resolutions

2022 Marketing Goals and Resolutions

  Happy New Year, folks! For many, a new year is a time for new beginnings and a chance to start things off on the right foot. A “resolution” is a firm decision to do or not to do something. Last year, we shared a few marketing goals and resolutions to practice in 2021. In …

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Marketing Trends in 2022

Marketing Trends in 2022

  It’s that time of year again. The final three months of the year are marked with back-to-back-to-back holiday celebrations and most companies already have their holiday marketing plans set. Business owners and marketing professionals alike start setting up marketing initiatives and budgets for the new year. At the end of 2020, we made a …

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Display is not Dead

Display is NOT Dead

  When talking with business owners and managers about Display advertising, there is often a disconnect or lack of understanding of current day digital display campaigns, their capabilities, and how they are best utilized. Many folks generally think that display ads are simply banner ads placed on news websites and sold directly from that news …

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Google vs. Bing for US Advertisers

Google vs. Bing for US Advertisers

If you’re like everyone else (well, actually 64% of the desktop computer users in the US) then you likely utilize Google as your main search engine, whether you know it or not. Google-powered searches have been indoctrinated into our society as the “best” and “most powerful” ways to find reliable information on the internet. However, …

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Medical Advertising Part I

Medical Advertising Part I – Overcoming Google Search Roadblocks

  In September 2019, Google announced that they were going to make changes to their advertising policy and would no longer allow ads for speculative and experimental medical treatments. Treatments included in this policy include, but are not limited to, stem cell therapy, cellular (non-stem) therapy, gene therapy, certain types of regenerative medicine, and gene …

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