Music streaming has gained extreme popularity, listenership and has evolved into a massive industry with billions of dollars going into this market each year. Music (or audio) streaming has become an essential part of everyday life for many of us and the COVID-19 pandemic has helped boost this industry with many staying home regularly …
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Advertisers can breathe a little easier as Google recently announced that they are going to delay the elimination of 3rd party tracking cookies on its Chrome browser until late 2023. If this topic sounds familiar, you might have read our previous article where we discussed how 3rd party cookie elimination would affect digital marketing …
LinkedIn Ads have become synonymous with B2B marketing over the years due to the vast and ever-expanding targeting options that are available to digital marketers. Through vast improvements to the ad platform, LinkedIn now provides many of the same custom targeting characteristics that Google and Facebook/Instagram have provided for years…but with the addition of …
The Best LinkedIn Ads for Business-to-Business (B2B) Read More »
If you’re struggling to understand which of your marketing efforts are really converting into leads, appointments, clients, and sales, you’re not alone. Maybe it’s time for the help of a 3rd party call tracking platform? There is an entire industry built around helping businesses attribute prospect activity back to marketing efforts to get a …
OTT, which is short for Over-The-Top, is a rapidly growing streaming television experience via the internet that has seen consistent growth over the years. OTT viewing is changing the way in which we consume television and, more importantly, how we purchase television advertising. You’ve heard the saying “a bird in the hand is worth two …
In early December of 2020 we made some bold (but calculated) predictions for future marketing trends as well as set forth some marketing goals and resolutions that advertisers should focus on in 2021. With all the challenges that 2020 brought to the marketplace, businesses were forced to adapt to the changes in order to …
Are you tired of ads that seem to follow you around whenever you go online? If you’re a habitual online shopper then you may sometimes feel like the ads are stalking you! A team of former Google executives agree and are in the process of developing Neeva, a new search engine that is completely ad …
This week, Facebook sent out an email regarding a retirement announcement of one of its measurement products: Facebook Analytics. As of June 30, 2021, you will no longer be able to access Facebook Analytics so if you are a small or medium-sized business (SMB) that manages your own Facebook page and ad account, you might …
We are approaching the end of Q1 2021 and as advertisers anxiously await the full release of security and privacy updates for iOS14, we are closer to understanding how Apple’s plan to block user tracking for online apps is going to affect Facebook Ad’s ability to track performance metrics, especially pertaining to conversions. While …
If you have ever had a conversation about Search Engine Optimization (SEO), then I’m willing to bet money that you have heard the phrase, “Content is king”. As cliché as it may sound, it’s 100% true. A website is only as good as its content. Website content falls under multiple categories including the elements …
