Small, family-owned businesses have been the lifeblood of the United States supplying goods to its citizens and visitors since the first colonial days. Larger department stores did not start to become popular until the mid-1800s and mega-stores like Wal-Mart came about in the mid Twentieth century. Many of the smaller mom and pop retailers …
Facebook Shops: What it Means for Small Businesses Read More »
Calling all Heating and Air Conditioning providers! If you’re an HVAC company, you likely do some form of advertising. In such a competitive market, if you are not doing some form of traditional or digital advertising, you are likely losing business to your competitors. Whether it be television or radio, PPC, Social Media (such as …
In August of 2019, we wrote a blog, Google Reviews: How to Get More and Why They are Important in which we addressed, you guessed it, how to get more reviews on Google and why it’s important for your business. We focused on Google, but you can apply the concepts to any review platforms such …
We are in the heat of the holiday season (pun intended) and as shoppers frantically run to the stores or shop online, retailers hope that their holiday marketing plans will be a success. If you happen to be a retailer and feel as though your efforts fell short in 2019, we have some tips and …
Effective April 30, 2019, Facebook is changing some ad performance metrics with the goal of improving their actionable insights. There are a few notable changes that apply to some popular types of ads. These include Relevance Score, Messaging Replies, and Cost per Messaging Reply. Relevance Score The relevance score of an ad is being replaced …
Tracking conversions from digital marketing efforts can sometimes be a daunting task. This is especially true for brick and mortar retailers who may want to drive offline behavior and encourage people to visit their store. Keep in mind, 90% of US retail purchases are still made offline and 56% of store purchases are influenced by …
Facebook Location Ads: How to Maximize In-Store Opportunity for Retail Read More »
