In Part 1 of our blog series on HVAC marketing, we discussed some of the basic foundations of running successful marketing campaigns in the A/C and heating industry. Today we will go a bit further into detail and talk about some of the key elements of a pay-per-click marketing campaign on search engines such as …
Calling all Heating and Air Conditioning providers! If you’re an HVAC company, you likely do some form of advertising. In such a competitive market, if you are not doing some form of traditional or digital advertising, you are likely losing business to your competitors. Whether it be television or radio, PPC, Social Media (such as …
In August of 2019, we wrote a blog, Google Reviews: How to Get More and Why They are Important in which we addressed, you guessed it, how to get more reviews on Google and why it’s important for your business. We focused on Google, but you can apply the concepts to any review platforms such …
Having accurate data is the most important asset when analyzing the effectiveness of marketing campaigns. When making data-driven decisions, you must ensure that they are based on what really occurred. When data doesn’t match between different management platforms, you could spend a great deal of time trying to figure out what went wrong. Today, we …
We are in the heat of the holiday season (pun intended) and as shoppers frantically run to the stores or shop online, retailers hope that their holiday marketing plans will be a success. If you happen to be a retailer and feel as though your efforts fell short in 2019, we have some tips and …
In the wake of the recent elections in the U.K. and upcoming US elections in 2020, Google announced that they are making some updates to their political ads policy. The changes reflect Google’s intent to provide the most relevant information, specifically pertaining to elections and candidates. Let’s take a dive into how some of these …
Search Engine Optimization. SEO. Google Algorithm. Core Updates. These are phrases we often hear when talking about websites and how they rank on search engine results pages (SERPs). Does anyone (other than the folks at Google who write the algorithms) really understand how algorithm updates are going to positively or negatively affect every individual website …
In our last post, we pointed out some Digital Marketing trends that we saw in 2019. We continued to see increases in overall digital spending and with digital platforms changing the way companies advertise, we should expect to see new innovations (as well as continued old strategies) in digital marketing in 2020 and beyond. So, …
Well folks, 2019 is slowly winding down and we saw some interesting trends unfold in the world of digital media. Digital ads spending reached an important milestone, social media users shifted the way they view content, and video ad spend continued to favor specific device types. So, let’s dive right in and break down what …
Google recently announced that they will no longer show ads promoting speculative and experimental medical treatments starting on October 1, 2019. The list of treatments banned include stem cell therapy, cellular therapy, gene therapy, platelet rich plasma, bio-hacking, and gene therapy kits. This list appears to encompass any non-FDA approved treatments. Google explains that the …
