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B2B Marketing – How to Successfully Market to Millennials

B2B Marketing – How to Successfully Market to Millennials

  B2B (business-to-business) marketing is not a new concept. Businesses have been advertising their products to other businesses heavily since the ad boom of the 1920s. In the 1870s, farmers made up over half of the population in the US and Montgomery Ward’s Mail-Order Catalog allowed those with limited access to dry goods and clothing …

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The Best LinkedIn Ads for Business-to-Business (B2B)

The Best LinkedIn Ads for Business-to-Business (B2B)

  LinkedIn Ads have become synonymous with B2B marketing over the years due to the vast and ever-expanding targeting options that are available to digital marketers. Through vast improvements to the ad platform, LinkedIn now provides many of the same custom targeting characteristics that Google and Facebook/Instagram have provided for years…but with the addition of …

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