Medical Advertising Part I – Overcoming Google Search Roadblocks

Digital Marketing, Google, Search Engine Marketing, SEM / Amanda Davis

In September 2019, Google announced that they were going to make changes to their advertising policy and would no longer allow ads for speculative and experimental medical treatments. Treatments included in this policy include, but are not limited to, stem cell therapy, cellular (non-stem) therapy, gene therapy, certain types of regenerative medicine, and gene […]

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Local SEO for HVAC

Digital Marketing, Search Engine Optimization, SEO / Amanda Davis

In part 4 of our series on marketing for HVAC companies we are going to look in to how an effective local search strategy can vastly improve the online visibility against competitors. Local SEO, also known as Local Search, is simply defined as a way to optimize your website to rank better for a local

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PPC Marketing for HVAC

Digital Marketing, Google, Search Engine Marketing, SEM / Amanda Davis

In Part 1 of our blog series on HVAC marketing, we discussed some of the basic foundations of running successful marketing campaigns in the A/C and heating industry. Today we will go a bit further into detail and talk about some of the key elements of a pay-per-click marketing campaign on search engines such as

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Proven HVAC Marketing Strategies

Digital Marketing, Facebook, Radio Commercial Production, Search Engine Optimization, Television Commercial Production / Amanda Davis

Calling all Heating and Air Conditioning providers! If you’re an HVAC company, you likely do some form of advertising. In such a competitive market, if you are not doing some form of traditional or digital advertising, you are likely losing business to your competitors. Whether it be television or radio, PPC, Social Media (such as

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Holiday Marketing Trends

Digital Marketing, Facebook, Holiday Post / Amanda Davis

We are in the heat of the holiday season (pun intended) and as shoppers frantically run to the stores or shop online, retailers hope that their holiday marketing plans will be a success. If you happen to be a retailer and feel as though your efforts fell short in 2019, we have some tips and

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How to Rebrand for Growth in 2022: Rebranding Checklist

Digital Marketing Forecasts for 2020

Digital Marketing / Amanda Davis

In our last post, we pointed out some Digital Marketing trends that we saw in 2019. We continued to see increases in overall digital spending and with digital platforms changing the way companies advertise, we should expect to see new innovations (as well as continued old strategies) in digital marketing in 2020 and beyond. So,

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Digital Media Trends in 2019

Digital Marketing, Market Research / Amanda Davis

Well folks, 2019 is slowly winding down and we saw some interesting trends unfold in the world of digital media. Digital ads spending reached an important milestone, social media users shifted the way they view content, and video ad spend continued to favor specific device types. So, let’s dive right in and break down what

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Google Bans Elective Medical Ads

Digital Marketing / Amanda Davis

Google recently announced that they will no longer show ads promoting speculative and experimental medical treatments starting on October 1, 2019. The list of treatments banned include stem cell therapy, cellular therapy, gene therapy, platelet rich plasma, bio-hacking, and gene therapy kits. This list appears to encompass any non-FDA approved treatments. Google explains that the

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Are Your Ads Annoying?

Digital Marketing, Search Engine Marketing, SEM / Amanda Davis

It’s happened to everyone. You’re scrolling through news article headlines online and you click one that piques your interest. The web browser navigates to the website with said article. You start to read and 3 seconds later, it happens: a video ad pops up, starts playing, and the volume is turned up all the way

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Hitting the Brakes on Google Accelerated Ad Delivery

Digital Marketing, Search Engine Marketing, SEM / Dana Banks

Who doesn’t want to use their marketing budget to its fullest potential? We all want to reach as many relevant consumers as possible with every ad dollar spent, right? When Google announced it was ending Accelerated Ad Delivery many people’s first thought was, “No problem. I’m using Standard Delivery. I’m not impacted.” BUT are there

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Digital Marketing

Medical Advertising Part I – Overcoming Google Search Roadblocks

Local SEO for HVAC

PPC Marketing for HVAC

Proven HVAC Marketing Strategies

Holiday Marketing Trends

Digital Marketing Forecasts for 2020

Digital Media Trends in 2019

Google Bans Elective Medical Ads

Are Your Ads Annoying?

Hitting the Brakes on Google Accelerated Ad Delivery

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