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IP vs. Cookie Based Targeting Methods: Pros & Cons

IP vs. Cookie Based Targeting Methods: Pros & Cons

Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals.  The tools and techniques available to identify relevant consumers are continuously becoming more refined.  Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about …

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Google Reviews: How to Get More and Why They are Important

Google Reviews: How to Get More and Why They are Important

People looking for goods and services have become accustomed to reading online reviews of a business before making purchase decisions. A whopping 97% of customers look to reviews before buying while 85% of those are looking more closely at the negative reviews. It only takes one bad review to drive business away. Reviews are also …

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Voice Search Optimization and the Future of Voice Search

Voice Search Optimization and the Future of Voice Search

“Hey, Alexa! What’s the phone number to Best Buy?” “Hey Google! What time does the pharmacy close?” “Hey Siri! What’s the address to a car wash near me?” There are many different types of questions you can directly ask a voice-enabled device that will utilize search results to provide answers but how does this relate …

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Google Ad Extensions: How They Help Boost Ad Performance

Google Ad Extensions: How They Help Boost Ad Performance

In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has …

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Google Ad Extensions: How They Help Boost Ad Performance

Google Ad Extensions: How They Help Boost Ad Performance

In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has …

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Facebook Location Ads: How to Maximize In-Store Opportunity for Retail

Facebook Location Ads: How to Maximize In-Store Opportunity for Retail

Tracking conversions from digital marketing efforts can sometimes be a daunting task. This is especially true for brick and mortar retailers who may want to drive offline behavior and encourage people to visit their store. Keep in mind, 90% of US retail purchases are still made offline and 56% of store purchases are influenced by …

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Facebook: How to Utilize Lead Ads to Increase Leads

Facebook: How to Utilize Lead Ads to Increase Leads

There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both …

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