How Does SEO Help CTR?

How Does SEO Help CTR?

SEO and Click-Through-Rates “Content is King.” “Keyword strings.” “Metadata.” “CTR.” These are phrases that SEOs use to describe various concepts in the world of Search Engine Optimization. But what does this all mean and how do they relate to each other? In other words, how can your SEO content and technical aspects help to improve […]

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Are Local Advertisers Wasting Money on Broadcast Media?

Are Local Advertisers Wasting Money on Broadcast Media?

  We’ve all heard the old adage, “What’s good for the goose is good for the gander.” Unfortunately, in the world of marketing and advertising this is far from the truth. Many times, local businesses make advertising decisions based on what ads they are personally exposed to, or on what their competition is doing. A

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