In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has […]
Google Ad Extensions: How They Help Boost Ad Performance Read More »
Tracking conversions from digital marketing efforts can sometimes be a daunting task. This is especially true for brick and mortar retailers who may want to drive offline behavior and encourage people to visit their store. Keep in mind, 90% of US retail purchases are still made offline and 56% of store purchases are influenced by
Facebook Location Ads: How to Maximize In-Store Opportunity for Retail Read More »
In today’s world of digital marketing, driving qualified leads is key. We all want to generate great web traffic that will eventually turn into a sale! In 2015, Google released Call Only ads on their Ads platform (formerly AdWords) but have only recently perfected targeting and conversion optimization. A Call Only ad shows on a
Google Call Only Ads: A Case Study Read More »
In today’s blog we will talk about YouTube ranking factors and how to best optimize your video content.
YouTube SEO: How to Optimize Your YouTube Videos Read More »
Throughout the year, Google makes updates to its Search Engine Algorithm that ultimately helps determine the order of which websites appear on search engine results pages (SERPs) for billions of search queries. In order to avoid losing site ranking, this information is crucial for webmasters performing SEO. This week, we will share our opinion on the most important Google Search Algorithm updates in 2018.
Google Search Algorithm: Most Important Updates You Should Know From 2018 Read More »
There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both
Facebook: How to Utilize Lead Ads to Increase Leads Read More »
Happy Thanksgiving from everyone at Brand Ranch Media!
Happy Thanksgiving from Brand Ranch Media! Read More »
The Other Revolution Podcasts are becoming undeniably more popular, especially as we move into a mobile world. Year-over-year growth rates for podcast listening have steadily risen 10% to 20%, and two-thirds of podcasts are listened to on a mobile device or tablet. That’s why Dr. Hotze’s Wellness Revolution is moving exclusively to video and audio
Dr. Hotze’s Wellness Revolution Is Now Available on Podcast Read More »
Segment, commercial, commercial, commercial, segment. Repeat. That was the way we consumed content whether it via radio, TV or even online, but over the past decade consumer content and advertiser branding began to blend. When I was an impressionable teenager falling in love with basketball, my friend showed me these YouTube videos of our favorite
(Branded) Content Is King Read More »
SEO and Click-Through-Rates “Content is King.” “Keyword strings.” “Metadata.” “CTR.” These are phrases that SEOs use to describe various concepts in the world of Search Engine Optimization. But what does this all mean and how do they relate to each other? In other words, how can your SEO content and technical aspects help to improve
How Does SEO Help CTR? Read More »
