It’s happened to everyone. You’re scrolling through news article headlines online and you click one that piques your interest. The web browser navigates to the website with said article. You start to read and 3 seconds later, it happens: a video ad pops up, starts playing, and the volume is turned up all the way […]
Are Your Ads Annoying? Read More »
Who doesn’t want to use their marketing budget to its fullest potential? We all want to reach as many relevant consumers as possible with every ad dollar spent, right? When Google announced it was ending Accelerated Ad Delivery many people’s first thought was, “No problem. I’m using Standard Delivery. I’m not impacted.” BUT are there
Hitting the Brakes on Google Accelerated Ad Delivery Read More »
Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals. The tools and techniques available to identify relevant consumers are continuously becoming more refined. Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about
IP vs. Cookie Based Targeting Methods: Pros & Cons Read More »
People looking for goods and services have become accustomed to reading online reviews of a business before making purchase decisions. A whopping 97% of customers look to reviews before buying while 85% of those are looking more closely at the negative reviews. It only takes one bad review to drive business away. Reviews are also
Google Reviews: How to Get More and Why They are Important Read More »
When it comes to marketing and growing a business most of us know the importance of specific and measurable goals. Perhaps you originally set out with goals in mind. You had a plan and were going to achieve your goals and conquer the world! However, you learned quickly that the path to success is long
Ad ROI: Track and Measure Your Success Read More »
Google recently rolled out new features in Google My Business designed to help businesses better promote themselves and provide additional information that may interest users. Since 2014, Google My Business has been a free application available to business owners in order to showcase information such as location, phone number, business hours, website URL and more!
Google My Business Listing Optimization Read More »
You have a great podcast. You’ve spent hours coming up with topics, recording, and editing different episodes. Now, you want to publish the podcast on the Internet and you want people interested in your topics to be able to find those episodes. The question is: how? In a recent announcement, Google stated that they are
Podcast SEO: How to Grow Your Audience with Search Engine Ranking Read More »
Yeah you know me, I’m into everything marketing, including OTT. OTT, short for Over The Top video, isn’t a new concept, but its relatively new on the local marketing scene. How new? Well even the label of what OTT is isn’t agreed upon by everyone. For simplicity, its video content served over the internet… Some
You down with OTT? Read More »
Effective April 30, 2019, Facebook is changing some ad performance metrics with the goal of improving their actionable insights. There are a few notable changes that apply to some popular types of ads. These include Relevance Score, Messaging Replies, and Cost per Messaging Reply. Relevance Score The relevance score of an ad is being replaced
Facebook Reporting Changes Read More »
In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has
Google Ad Extensions: How They Help Boost Ad Performance Read More »
