Talk to any business owner about their marketing goals and you will likely hear the same thing: they all want to increase their sales. The process to achieve this goal, however, can involve different actions depending upon your marketing strategy. You can spend a great deal of money on advertising to reach your target […]
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Collecting first-party data to help drive marketing campaigns has become the hot topic over the past year. Businesses have long relied upon third-party marketing data to hone in on their targeted audience and that practice has left some scrambling to find other ways to reach a more captivated buyer. As search engines have slowly blocked
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If you’re struggling to understand which of your marketing efforts are really converting into leads, appointments, clients, and sales, you’re not alone. Maybe it’s time for the help of a 3rd party call tracking platform? There is an entire industry built around helping businesses attribute prospect activity back to marketing efforts to get a
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It’s December 2020 – finally! We are less than a month away before we wave goodbye to this rollercoaster year. While we “deck the halls” and “keep our spirits bright,” we eagerly await 2021 and hope for somewhat of a return to normalcy in the new year. Digital Marketing Agencies, as a whole, actually
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In mid-October, Google announced the release of Google Analytics 4 (GA4), a massive update to it’s Analytics software that helps businesses make data-driven marketing decisions based on user interactions and performance goals tracked on their websites and apps. Analytics (as it’s known) collects valuable consumer data such as behaviors, page visits, demographics, web traffic
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Cookies follow us throughout our time spent on the internet. They track every movement, every behavior, and it’s just plain scary sometimes. Have you ever been online looking at a t-shirt to buy and then navigated to another website only to find an ad for that same shirt? That’s the work of a 3rd
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The COVID19 pandemic has not only jeopardized the health of millions of Americans but has also taken its toll on the economy as well. With many businesses temporarily closed (and in some cases permanently) the unemployment rate rose to levels higher than the Great Depression in the 1920s. In our hometown of Houston, the same
Houston Sees Uptick Trends in Home Services Despite COVID-19 Read More »
Having accurate data is the most important asset when analyzing the effectiveness of marketing campaigns. When making data-driven decisions, you must ensure that they are based on what really occurred. When data doesn’t match between different management platforms, you could spend a great deal of time trying to figure out what went wrong. Today, we
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