There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both […]
Facebook: How to Utilize Lead Ads to Increase Leads Read More »
The Other Revolution Podcasts are becoming undeniably more popular, especially as we move into a mobile world. Year-over-year growth rates for podcast listening have steadily risen 10% to 20%, and two-thirds of podcasts are listened to on a mobile device or tablet. That’s why Dr. Hotze’s Wellness Revolution is moving exclusively to video and audio
Dr. Hotze’s Wellness Revolution Is Now Available on Podcast Read More »
Segment, commercial, commercial, commercial, segment. Repeat. That was the way we consumed content whether it via radio, TV or even online, but over the past decade consumer content and advertiser branding began to blend. When I was an impressionable teenager falling in love with basketball, my friend showed me these YouTube videos of our favorite
(Branded) Content Is King Read More »
SEO and Click-Through-Rates “Content is King.” “Keyword strings.” “Metadata.” “CTR.” These are phrases that SEOs use to describe various concepts in the world of Search Engine Optimization. But what does this all mean and how do they relate to each other? In other words, how can your SEO content and technical aspects help to improve
How Does SEO Help CTR? Read More »
