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Best Practices for Social Media Posts

Best Practices for Social Media Posts

  Spring is in the air! It’s the season of new beginnings, and maybe a good time to renew some of your marketing efforts! Do you have a strong social media presence? If not, keep reading. And even if you do, the information below could help you with some decisions about supplementing your paid social […]

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Human to Human: How to Personalize Your Marketing

Human to Human: How to Personalize Your Marketing

  Consumers are getting personal!  And they want businesses to treat them like people, too. Personalizing your marketing strategies will go a long way in connecting your business to your customer. We are social animals and need to feel connected to each other. According to Salesforce data, an average of 84% of consumers say being

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The Best LinkedIn Ads for Business-to-Business (B2B)

The Best LinkedIn Ads for Business-to-Business (B2B)

  LinkedIn Ads have become synonymous with B2B marketing over the years due to the vast and ever-expanding targeting options that are available to digital marketers. Through vast improvements to the ad platform, LinkedIn now provides many of the same custom targeting characteristics that Google and Facebook/Instagram have provided for years…but with the addition of

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