If you are in the home services industry in Houston Texas, you already know how competitive the market is! Many multi-million-dollar brands of renown have been born in our local Houston Market. You also face challenges from large national companies that have jumped into the sprawling Houston market with their deep pockets of marketing funds. …
Music streaming has gained extreme popularity, listenership and has evolved into a massive industry with billions of dollars going into this market each year. Music (or audio) streaming has become an essential part of everyday life for many of us and the COVID-19 pandemic has helped boost this industry with many staying home regularly …
How to Make Streaming Radio Ads Work for Your Business Read More »
With homeowners and business managers often taking indoor comfort for granted until there is a problem, it is easy to fall into the trap and focus solely on the time when consumers NEED a new unit. Some believe that is the best time to target and influence a consumer to use your services to fix …
The Other Revolution Podcasts are becoming undeniably more popular, especially as we move into a mobile world. Year-over-year growth rates for podcast listening have steadily risen 10% to 20%, and two-thirds of podcasts are listened to on a mobile device or tablet. That’s why Dr. Hotze’s Wellness Revolution is moving exclusively to video and audio …
Dr. Hotze’s Wellness Revolution Is Now Available on Podcast Read More »
We’ve all heard the old adage, “What’s good for the goose is good for the gander.” Unfortunately, in the world of marketing and advertising this is far from the truth. Many times, local businesses make advertising decisions based on what ads they are personally exposed to, or on what their competition is doing. A …
Are Local Advertisers Wasting Money on Broadcast Media? Read More »
