In Part 1 of our blog series on HVAC marketing, we discussed some of the basic foundations of running successful marketing campaigns in the A/C and heating industry. Today we will go a bit further into detail and talk about some of the key elements of a pay-per-click marketing campaign on search engines such as …
In the wake of the recent elections in the U.K. and upcoming US elections in 2020, Google announced that they are making some updates to their political ads policy. The changes reflect Google’s intent to provide the most relevant information, specifically pertaining to elections and candidates. Let’s take a dive into how some of these …
It’s happened to everyone. You’re scrolling through news article headlines online and you click one that piques your interest. The web browser navigates to the website with said article. You start to read and 3 seconds later, it happens: a video ad pops up, starts playing, and the volume is turned up all the way …
Who doesn’t want to use their marketing budget to its fullest potential? We all want to reach as many relevant consumers as possible with every ad dollar spent, right? When Google announced it was ending Accelerated Ad Delivery many people’s first thought was, “No problem. I’m using Standard Delivery. I’m not impacted.” BUT are there …
Hitting the Brakes on Google Accelerated Ad Delivery Read More »
Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals. The tools and techniques available to identify relevant consumers are continuously becoming more refined. Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about …
IP vs. Cookie Based Targeting Methods: Pros & Cons Read More »
In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has …
Google Ad Extensions: How They Help Boost Ad Performance Read More »
In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has …
Google Ad Extensions: How They Help Boost Ad Performance Read More »
In today’s world of digital marketing, driving qualified leads is key. We all want to generate great web traffic that will eventually turn into a sale! In 2015, Google released Call Only ads on their Ads platform (formerly AdWords) but have only recently perfected targeting and conversion optimization. A Call Only ad shows on a …
There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both …
Facebook: How to Utilize Lead Ads to Increase Leads Read More »
SEO and Click-Through-Rates “Content is King.” “Keyword strings.” “Metadata.” “CTR.” These are phrases that SEOs use to describe various concepts in the world of Search Engine Optimization. But what does this all mean and how do they relate to each other? In other words, how can your SEO content and technical aspects help to improve …
