A brand’s integrity serves as a strong foundation for a successful marketing strategy. It’s not just about flashy logos or catchy slogans. It represents the core values, trustworthiness, and consistency that define your brand. In this blog post, we will explore the importance of being aware of your brand’s integrity and its significant role in …
It’s becoming increasingly important for home service businesses to adapt their marketing strategies in today’s rapidly evolving digital landscape. While it is true that word-of-mouth advertising can be successful for those in this industry, relying on that as the only method to attract new customers might not produce optimal results. In this blog post, …
4 Essential Marketing Strategies for Home Services Read More »
Digital Marketing can be extremely overwhelming. It’s a lot to keep track of! Ads are not just something you can “turn on.” Digital Marketing is multi-faceted and complex. The Digital Marketing space is ever-changing and with constant growth comes new platforms, best practices, and an insane number of trends. If all this seems like …
Happy New Year, folks! For many, a new year is a time for new beginnings and a chance to start things off on the right foot. A “resolution” is a firm decision to do or not to do something. Last year, we shared a few marketing goals and resolutions to practice in 2021. In …
Stick a fork in 2020. It’s not only done – it’s overcooked. As we gear up to ring in the new year, marketers are reflecting on the past year, what worked, and changes to make moving forward. In our last article we discussed marketing trends that we expect to see in 2021. For today’s …
Most of us have heard the saying “Nothing in this world is ever free.” While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries! So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should …
FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential? Read More »
If you haven’t seen TV ads for it, you might have heard about it in the news as either the fastest growing social media platform in the world or as a target for President Trump, saying that the Chinese-owned app was a potential security risk. Either way, TikTok’s exponential growth rate in the US …
In our last article we discussed how the elimination of 3rd party cookies will affect digital marketing strategies. Internet browsers Safari and Firefox have already eliminated 3rd party cookie tracking. Google’s Chrome browser will block 3rd party cookies by 2022. With all of these browsers eliminating 3rd party cookies, tracking customer behavior for digital …
Apple to Block User Tracking for Free Online Apps Read More »
Cookies follow us throughout our time spent on the internet. They track every movement, every behavior, and it’s just plain scary sometimes. Have you ever been online looking at a t-shirt to buy and then navigated to another website only to find an ad for that same shirt? That’s the work of a 3rd …
How Will 3rd Party Cookie Elimination Affect Your Digital Marketing Strategy Read More »
In our last post, we pointed out some Digital Marketing trends that we saw in 2019. We continued to see increases in overall digital spending and with digital platforms changing the way companies advertise, we should expect to see new innovations (as well as continued old strategies) in digital marketing in 2020 and beyond. So, …
