Hulu is the 3rd largest streaming platform behind Netflix and Amazon. Hulu has hundreds of TV shows to choose from in its library including major network and primetime programming. One of its unique features is providing new episodes of currently aired shows 24 hours after their original air date. It also boasts a subscription …
Stick a fork in 2020. It’s not only done – it’s overcooked. As we gear up to ring in the new year, marketers are reflecting on the past year, what worked, and changes to make moving forward. In our last article we discussed marketing trends that we expect to see in 2021. For today’s …
It’s December 2020 – finally! We are less than a month away before we wave goodbye to this rollercoaster year. While we “deck the halls” and “keep our spirits bright,” we eagerly await 2021 and hope for somewhat of a return to normalcy in the new year. Digital Marketing Agencies, as a whole, actually …
Your business has a goal for 2021… You know who your target audience is… now you just have to figure out how to reach and influence them to drive results for your business – all while staying within budget (sometimes that’s the hard part)! Perhaps you should consider reaching out to an experienced Media Buyer …
In mid-October, Google announced the release of Google Analytics 4 (GA4), a massive update to it’s Analytics software that helps businesses make data-driven marketing decisions based on user interactions and performance goals tracked on their websites and apps. Analytics (as it’s known) collects valuable consumer data such as behaviors, page visits, demographics, web traffic …
Google Analytics 4: The Future of Analytics Is Changing Read More »
Most of us have heard the saying “Nothing in this world is ever free.” While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries! So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should …
FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential? Read More »
If you haven’t seen TV ads for it, you might have heard about it in the news as either the fastest growing social media platform in the world or as a target for President Trump, saying that the Chinese-owned app was a potential security risk. Either way, TikTok’s exponential growth rate in the US …
In our last article we discussed how the elimination of 3rd party cookies will affect digital marketing strategies. Internet browsers Safari and Firefox have already eliminated 3rd party cookie tracking. Google’s Chrome browser will block 3rd party cookies by 2022. With all of these browsers eliminating 3rd party cookies, tracking customer behavior for digital …
Apple to Block User Tracking for Free Online Apps Read More »
Cookies follow us throughout our time spent on the internet. They track every movement, every behavior, and it’s just plain scary sometimes. Have you ever been online looking at a t-shirt to buy and then navigated to another website only to find an ad for that same shirt? That’s the work of a 3rd …
How Will 3rd Party Cookie Elimination Affect Your Digital Marketing Strategy Read More »
If you’re like everyone else (well, actually 64% of the desktop computer users in the US) then you likely utilize Google as your main search engine, whether you know it or not. Google-powered searches have been indoctrinated into our society as the “best” and “most powerful” ways to find reliable information on the internet. However, …
