Are you thinking about buying your brand keyword for a search ad campaign? If you (or the digital marketing agency that manages your ads) is bidding on your brand keyword, you might want to consider if this is a good strategy for your business. What are the benefits of this strategy and are there …
Buying Your Brand Keyword: 4 Scenarios to Consider Read More »
Could your company benefit from a rebrand? Our team at Brand Ranch Media would like to briefly look at why a rebrand may benefit your company, discuss a few differences in rebranding strategy and approach, as well as share a high-level checklist for some things most companies commonly need to address as they go …
How to Rebrand for Growth in 2022: Rebranding Checklist Read More »
Happy New Year, folks! For many, a new year is a time for new beginnings and a chance to start things off on the right foot. A “resolution” is a firm decision to do or not to do something. Last year, we shared a few marketing goals and resolutions to practice in 2021. In …
Talk to any business owner about their marketing goals and you will likely hear the same thing: they all want to increase their sales. The process to achieve this goal, however, can involve different actions depending upon your marketing strategy. You can spend a great deal of money on advertising to reach your target …
Improve Campaign Performance with Conversion Rate Optimization Read More »
It’s that time of year again. The final three months of the year are marked with back-to-back-to-back holiday celebrations and most companies already have their holiday marketing plans set. Business owners and marketing professionals alike start setting up marketing initiatives and budgets for the new year. At the end of 2020, we made a …
A growing trend in advertising is to tap into the thousands of people listening to online radio streams with Streaming Radio ads. Almost every traditional radio station now offers listeners an online “stream” option of their broadcast via computer or mobile device. Traditional radio advertising does not offer the audience targeting options available through streaming …
Targeting Your Audience with Streaming Radio Ads Read More »
Collecting first-party data to help drive marketing campaigns has become the hot topic over the past year. Businesses have long relied upon third-party marketing data to hone in on their targeted audience and that practice has left some scrambling to find other ways to reach a more captivated buyer. As search engines have slowly blocked …
B2B (business-to-business) marketing is not a new concept. Businesses have been advertising their products to other businesses heavily since the ad boom of the 1920s. In the 1870s, farmers made up over half of the population in the US and Montgomery Ward’s Mail-Order Catalog allowed those with limited access to dry goods and clothing …
B2B Marketing – How to Successfully Market to Millennials Read More »
Advertisers can breathe a little easier as Google recently announced that they are going to delay the elimination of 3rd party tracking cookies on its Chrome browser until late 2023. If this topic sounds familiar, you might have read our previous article where we discussed how 3rd party cookie elimination would affect digital marketing …
In early December of 2020 we made some bold (but calculated) predictions for future marketing trends as well as set forth some marketing goals and resolutions that advertisers should focus on in 2021. With all the challenges that 2020 brought to the marketplace, businesses were forced to adapt to the changes in order to …
