Who doesn’t want to use their marketing budget to its fullest potential? We all want to reach as many relevant consumers as possible with every ad dollar spent, right? When Google announced it was ending Accelerated Ad Delivery many people’s first thought was, “No problem. I’m using Standard Delivery. I’m not impacted.” BUT are there […]
Hitting the Brakes on Google Accelerated Ad Delivery Read More »
Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals. The tools and techniques available to identify relevant consumers are continuously becoming more refined. Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about
IP vs. Cookie Based Targeting Methods: Pros & Cons Read More »
People looking for goods and services have become accustomed to reading online reviews of a business before making purchase decisions. A whopping 97% of customers look to reviews before buying while 85% of those are looking more closely at the negative reviews. It only takes one bad review to drive business away. Reviews are also
Google Reviews: How to Get More and Why They are Important Read More »
When it comes to marketing and growing a business most of us know the importance of specific and measurable goals. Perhaps you originally set out with goals in mind. You had a plan and were going to achieve your goals and conquer the world! However, you learned quickly that the path to success is long
Ad ROI: Track and Measure Your Success Read More »
“Hey, Alexa! What’s the phone number to Best Buy?” “Hey Google! What time does the pharmacy close?” “Hey Siri! What’s the address to a car wash near me?” There are many different types of questions you can directly ask a voice-enabled device that will utilize search results to provide answers but how does this relate
Voice Search Optimization and the Future of Voice Search Read More »
Effective April 30, 2019, Facebook is changing some ad performance metrics with the goal of improving their actionable insights. There are a few notable changes that apply to some popular types of ads. These include Relevance Score, Messaging Replies, and Cost per Messaging Reply. Relevance Score The relevance score of an ad is being replaced
Facebook Reporting Changes Read More »
In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has
Google Ad Extensions: How They Help Boost Ad Performance Read More »
In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has
Google Ad Extensions: How They Help Boost Ad Performance Read More »
Tracking conversions from digital marketing efforts can sometimes be a daunting task. This is especially true for brick and mortar retailers who may want to drive offline behavior and encourage people to visit their store. Keep in mind, 90% of US retail purchases are still made offline and 56% of store purchases are influenced by
Facebook Location Ads: How to Maximize In-Store Opportunity for Retail Read More »
In today’s world of digital marketing, driving qualified leads is key. We all want to generate great web traffic that will eventually turn into a sale! In 2015, Google released Call Only ads on their Ads platform (formerly AdWords) but have only recently perfected targeting and conversion optimization. A Call Only ad shows on a
Google Call Only Ads: A Case Study Read More »
