IP vs. Cookie Based Targeting Methods: Pros & Cons

1 Comment / Digital Marketing, Search Engine Marketing, SEM / Dana Banks

Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals. The tools and techniques available to identify relevant consumers are continuously becoming more refined. Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about […]

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Google Reviews: How to Get More and Why They are Important

Consulting, Digital Marketing / Amanda Davis

People looking for goods and services have become accustomed to reading online reviews of a business before making purchase decisions. A whopping 97% of customers look to reviews before buying while 85% of those are looking more closely at the negative reviews. It only takes one bad review to drive business away. Reviews are also

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Ad ROI: Track and Measure Your Success

Digital Marketing / Amanda Davis

When it comes to marketing and growing a business most of us know the importance of specific and measurable goals. Perhaps you originally set out with goals in mind. You had a plan and were going to achieve your goals and conquer the world! However, you learned quickly that the path to success is long

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Voice Search Optimization and the Future of Voice Search

Digital Marketing, Search Engine Optimization, SEO, Uncategorized / Amanda Davis

“Hey, Alexa! What’s the phone number to Best Buy?” “Hey Google! What time does the pharmacy close?” “Hey Siri! What’s the address to a car wash near me?” There are many different types of questions you can directly ask a voice-enabled device that will utilize search results to provide answers but how does this relate

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Facebook Reporting Changes

Digital Marketing, Facebook / Amanda Davis

Effective April 30, 2019, Facebook is changing some ad performance metrics with the goal of improving their actionable insights. There are a few notable changes that apply to some popular types of ads. These include Relevance Score, Messaging Replies, and Cost per Messaging Reply. Relevance Score The relevance score of an ad is being replaced

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Google Ad Extensions: How They Help Boost Ad Performance

Digital Marketing, SEM / Amanda Davis

In an increasingly competitive market, businesses try to gain as much search engine page real estate as possible to make them stand out against the competition. However, gaining page real estate can be difficult as Google and other search engines continuously evolve the layout of search engine results pages. Advertising space on results pages has

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Google Ad Extensions: How They Help Boost Ad Performance

Digital Marketing, SEM / Amanda Davis

Google Ad Extensions: How They Help Boost Ad Performance Read More »

Facebook Location Ads: How to Maximize In-Store Opportunity for Retail

Digital Marketing, Facebook / Amanda Davis

Tracking conversions from digital marketing efforts can sometimes be a daunting task. This is especially true for brick and mortar retailers who may want to drive offline behavior and encourage people to visit their store. Keep in mind, 90% of US retail purchases are still made offline and 56% of store purchases are influenced by

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Google Call Only Ads: A Case Study

Digital Marketing, Search Engine Marketing, SEM / Amanda Davis

In today’s world of digital marketing, driving qualified leads is key. We all want to generate great web traffic that will eventually turn into a sale! In 2015, Google released Call Only ads on their Ads platform (formerly AdWords) but have only recently perfected targeting and conversion optimization. A Call Only ad shows on a

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Facebook: How to Utilize Lead Ads to Increase Leads

2 Comments / Digital Marketing, Search Engine Marketing, SEM / Amanda Davis

There is a battle between large web-based firms for marketing revenue. In 2018, Google and Facebook duked it out with 37.2% of digital ad revenue going to Google leaving Facebook behind with 19.6%. While Google is clearly the front-runner, younger brother Facebook is making strides to diversify the types of ads they provide to advertisers that improve both

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Digital Marketing

IP vs. Cookie Based Targeting Methods: Pros & Cons

Google Reviews: How to Get More and Why They are Important

Ad ROI: Track and Measure Your Success

Voice Search Optimization and the Future of Voice Search

Facebook Reporting Changes

Google Ad Extensions: How They Help Boost Ad Performance

Google Ad Extensions: How They Help Boost Ad Performance

Facebook Location Ads: How to Maximize In-Store Opportunity for Retail

Google Call Only Ads: A Case Study

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