If you are in the home services industry in Houston Texas, you already know how competitive the market is! Many multi-million-dollar brands of renown have been born in our local Houston Market. You also face challenges from large national companies that have jumped into the sprawling Houston market with their deep pockets of marketing funds. …
There are many different advertising platforms and strategies one can use for home services marketing. Brand Ranch Media has proven that a balanced advertising plan can lead to great success in the home services industry. It is important to utilize both traditional and modern marketing methods. We use omni-channel strategies to provide consumers with …
Most of us have heard the saying “Nothing in this world is ever free.” While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries! So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should …
FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential? Read More »
With homeowners and business managers often taking indoor comfort for granted until there is a problem, it is easy to fall into the trap and focus solely on the time when consumers NEED a new unit. Some believe that is the best time to target and influence a consumer to use your services to fix …
Calling all Heating and Air Conditioning providers! If you’re an HVAC company, you likely do some form of advertising. In such a competitive market, if you are not doing some form of traditional or digital advertising, you are likely losing business to your competitors. Whether it be television or radio, PPC, Social Media (such as …
Yeah you know me, I’m into everything marketing, including OTT. OTT, short for Over The Top video, isn’t a new concept, but its relatively new on the local marketing scene. How new? Well even the label of what OTT is isn’t agreed upon by everyone. For simplicity, its video content served over the internet… Some …
We’ve all heard the old adage, “What’s good for the goose is good for the gander.” Unfortunately, in the world of marketing and advertising this is far from the truth. Many times, local businesses make advertising decisions based on what ads they are personally exposed to, or on what their competition is doing. A …
Are Local Advertisers Wasting Money on Broadcast Media? Read More »
