Video Production

2022 Marketing Goals and Resolutions

2022 Marketing Goals and Resolutions

  Happy New Year, folks! For many, a new year is a time for new beginnings and a chance to start things off on the right foot. A “resolution” is a firm decision to do or not to do something. Last year, we shared a few marketing goals and resolutions to practice in 2021. In […]

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FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential?

FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential?

  Most of us have heard the saying “Nothing in this world is ever free.”  While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries!  So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should

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Traditional Media and HVAC, Better Together

Traditional Media and HVAC, Better Together

With homeowners and business managers often taking indoor comfort for granted until there is a problem, it is easy to fall into the trap and focus solely on the time when consumers NEED a new unit. Some believe that is the best time to target and influence a consumer to use your services to fix

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