Advertisers are consistently trying to decide where to spend ad dollars between traditional media and digital media campaigns. Despite the growing influence of digital media over the past 5 years, traditional media via TV and radio still holds significant value for Houston brands. Here are seven influential reasons why brands should continue to use […]
7 Reasons Why Brands Should Use Traditional Media Read More »
If you are in the home services industry in Houston Texas, you already know how competitive the market is! Many multi-million-dollar brands of renown have been born in our local Houston Market. You also face challenges from large national companies that have jumped into the sprawling Houston market with their deep pockets of marketing funds.
Traditional Marketing for Home Services Read More »
In our last blog, we discussed how digital marketing campaigns can benefit a home services business. As we continue to deep dive into advertising strategies for home services, let’s look at another piece of the digital marketing pie, paid social media. Advertising has thrived on social media platforms such as Facebook and YouTube. If
Paid Social Media for Home Services Read More »
There are so many different streaming platforms available these days! They are like the online versions of traditional radio and television, and almost everything is “on demand.” With all the customizable programming, users create a more personal experience where they can watch and listen to what they want, when they want. As a result, the
Video Advertising: Targeting the Streaming Audience with Scalable Results Read More »
If you’re struggling to understand which of your marketing efforts are really converting into leads, appointments, clients, and sales, you’re not alone. Maybe it’s time for the help of a 3rd party call tracking platform? There is an entire industry built around helping businesses attribute prospect activity back to marketing efforts to get a
3rd Party Call Tracking & Marketing ROI Read More »
If you have ever turned on a radio or TV you’ve heard advertising jingles… and NO… it wasn’t because you slipped back in time to the 1950s! Jingles may not seem as prevalent today as they were in the ’50s & ’60s in part because they have become a common caricature of the times for
Best Advertising Jingles of All Time – Brand Ranch Media Picks Read More »
With homeowners and business managers often taking indoor comfort for granted until there is a problem, it is easy to fall into the trap and focus solely on the time when consumers NEED a new unit. Some believe that is the best time to target and influence a consumer to use your services to fix
Traditional Media and HVAC, Better Together Read More »
Who doesn’t want to use their marketing budget to its fullest potential? We all want to reach as many relevant consumers as possible with every ad dollar spent, right? When Google announced it was ending Accelerated Ad Delivery many people’s first thought was, “No problem. I’m using Standard Delivery. I’m not impacted.” BUT are there
Hitting the Brakes on Google Accelerated Ad Delivery Read More »
Targeting and communicating with your best consumers digitally is essential to achieving many companies’ goals. The tools and techniques available to identify relevant consumers are continuously becoming more refined. Which targeting strategy is the right one to maximize your campaign’s effectiveness and minimize waste? Well, that deserves some serious thought, and maybe a conversation about
IP vs. Cookie Based Targeting Methods: Pros & Cons Read More »
