If you are in the home services industry in Houston Texas, you already know how competitive the market is! Many multi-million-dollar brands of renown have been born in our local Houston Market. You also face challenges from large national companies that have jumped into the sprawling Houston market with their deep pockets of marketing funds. …
It’s that time of year again. The final three months of the year are marked with back-to-back-to-back holiday celebrations and most companies already have their holiday marketing plans set. Business owners and marketing professionals alike start setting up marketing initiatives and budgets for the new year. At the end of 2020, we made a …
Stick a fork in 2020. It’s not only done – it’s overcooked. As we gear up to ring in the new year, marketers are reflecting on the past year, what worked, and changes to make moving forward. In our last article we discussed marketing trends that we expect to see in 2021. For today’s …
It’s December 2020 – finally! We are less than a month away before we wave goodbye to this rollercoaster year. While we “deck the halls” and “keep our spirits bright,” we eagerly await 2021 and hope for somewhat of a return to normalcy in the new year. Digital Marketing Agencies, as a whole, actually …
Your business has a goal for 2021… You know who your target audience is… now you just have to figure out how to reach and influence them to drive results for your business – all while staying within budget (sometimes that’s the hard part)! Perhaps you should consider reaching out to an experienced Media Buyer …
Most of us have heard the saying “Nothing in this world is ever free.” While Co-Op Advertising is certainly not entirely “Free”, it is a very beneficial program for many businesses across industries! So, what is co-op advertising, which industries use it, what are the benefits of co-op advertising programs and what things should …
FREE ADVERTISING!? Are You Utilizing Co-Op Advertising to Its Full Potential? Read More »
With homeowners and business managers often taking indoor comfort for granted until there is a problem, it is easy to fall into the trap and focus solely on the time when consumers NEED a new unit. Some believe that is the best time to target and influence a consumer to use your services to fix …
We’ve all heard the old adage, “What’s good for the goose is good for the gander.” Unfortunately, in the world of marketing and advertising this is far from the truth. Many times, local businesses make advertising decisions based on what ads they are personally exposed to, or on what their competition is doing. A …
Are Local Advertisers Wasting Money on Broadcast Media? Read More »
