OTT, which is short for Over-The-Top, is a rapidly growing streaming television experience via the internet that has seen consistent growth over the years. OTT viewing is changing the way in which we consume television and, more importantly, how we purchase television advertising. You’ve heard the saying “a bird in the hand is worth two […]
OTT: Expand Your Reach Now Read More »
In early December of 2020 we made some bold (but calculated) predictions for future marketing trends as well as set forth some marketing goals and resolutions that advertisers should focus on in 2021. With all the challenges that 2020 brought to the marketplace, businesses were forced to adapt to the changes in order to
2021 Digital Marketing Predictions: Update Read More »
Are you tired of ads that seem to follow you around whenever you go online? If you’re a habitual online shopper then you may sometimes feel like the ads are stalking you! A team of former Google executives agree and are in the process of developing Neeva (neeva.com), a new search engine that is completely
New Search Engine: What is Neeva? Read More »
We are approaching the end of Q1 2021 and as advertisers anxiously await the full release of security and privacy updates for iOS14, we are closer to understanding how Apple’s plan to block user tracking for online apps is going to affect Facebook Ad’s ability to track performance metrics, especially pertaining to conversions. While
How to Prepare Your Facebook Ads for iOS14 Read More »
If you have ever had a conversation about Search Engine Optimization (SEO), then I’m willing to bet money that you have heard the phrase, “Content is king”. As cliché as it may sound, it’s 100% true. A website is only as good as its content. Website content falls under multiple categories including the elements
Best Practices for Content Writing Read More »
When talking with business owners and managers about Display advertising, there is often a disconnect or lack of understanding of current day digital display campaigns, their capabilities, and how they are best utilized. Many folks generally think that display ads are simply banner ads placed on news websites and sold directly from that news outlet
Display is NOT Dead Read More »
Hulu is the 3rd largest streaming platform behind Netflix and Amazon. Hulu has hundreds of TV shows to choose from in its library including major network and primetime programming. One of its unique features is providing new episodes of currently aired shows 24 hours after their original air date. It also boasts a subscription
How to Advertise on Hulu Read More »
Stick a fork in 2020. It’s not only done – it’s overcooked. As we gear up to ring in the new year, marketers are reflecting on the past year, what worked, and changes to make moving forward. In our last article we discussed marketing trends that we expect to see in 2021. For today’s
2021 Marketing Goals and Resolutions Read More »
Your business has a goal for 2021… You know who your target audience is… now you just have to figure out how to reach and influence them to drive results for your business – all while staying within budget (sometimes that’s the hard part)! Perhaps you should consider reaching out to an experienced Media Buyer
Efficient Media Buying in Houston, Texas Read More »
In mid-October, Google announced the release of Google Analytics 4 (GA4), a massive update to it’s Analytics software that helps businesses make data-driven marketing decisions based on user interactions and performance goals tracked on their websites and apps. Analytics (as it’s known) collects valuable consumer data such as behaviors, page visits, demographics, web traffic
Google Analytics 4: The Future of Analytics Is Changing Read More »
