The advertising world has been buzzing ever since the Google Marketing Live event showcased how Google plans to use AI to improve its marketing platform for businesses of all sizes. The event is broadcast every year to a worldwide audience of marketing professionals who are eager to hear about the future of Google Ads […]
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Are you looking for the best Houston advertising agency to take your brand to the next level? We’ve got you covered! In this article, we’ll discuss what advertising agencies are, what they do, and how to choose the best one for your business. The Role of a Houston Advertising Agency First, let’s discuss the
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New Guide: How to Choose a Marketing Agency With various marketing agency options, especially in Houston, it can be overwhelming to select whom to work with. At Brand Ranch Media, our experience as a boutique marketing agency for various types of businesses has given us insight into what topics you should talk about when interviewing
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5 STEPS TO SET MARKETING GOALS THAT MAXIMIZE GROWTH In this article, we give you our 5-step approach to creating a marketing goal that is proven to maximize the growth of your business. Here is a table of contents of the steps we will review: Establish the Marketing Goal Write your Marketing Goal Down Target
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After the news of Sephora getting hit with a $1.2M fine from the Attorney General for violation of California’s consumer privacy laws, businesses and consumers alike are becoming more conscious of consumer data privacy laws. In the United States, there is a lack of federal consumer privacy laws which has left consumers’ information at the
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Businesses and consumers have been eyeing several slumping economic indicators throughout 2022. Navigating persistently growing inflation, higher interest rates, and a declining stock market has been difficult for many. As marketers, we are faced with inquisitions from business owners who are seeking advice on how they should approach marketing during a recession, especially when
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If you’re not quite sure how to transition to GA4 in Google Analytics, this article is for you! Back in March 2022, Google announced that on July 1, 2023 it will sunset the Universal Analytics (UA) property and all new website analytical data will collect in the Google Analytics 4 (GA4) analytics property only.
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Competition for home services SEO is extremely high. There are many home services companies in large-urban marketplaces – some locally owned and some nationally. Regardless of the number of markets a business serves or where their owners are located, if a home services company doesn’t have a solid local SEO strategy, they are guaranteed
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After providing an overview of home services marketing tactics in our last article, it’s time to dig a little deeper and talk some specifics regarding some of the best home services SEM and PPC strategies. One of the most cost-effective marketing strategies for a home services business are digital marketing campaigns. Digital campaigns allow
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There are many different advertising platforms and strategies one can use for home services marketing. Brand Ranch Media has proven that a balanced advertising plan can lead to great success in the home services industry. It is important to utilize both traditional and modern marketing methods. We use omni-channel strategies to provide consumers with
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